LaneFX is not like blind spot mirrors. It's only a mobile electronics system that moves your power mirrors in lane changes and merges.

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How To Avoid Car Gadgets & Choose the Right Park Assist Technology for Your Driving Safety

Aftermarket companies offer three types of backup systems: rear-view cameras, sensor systems, and mirror tilt-down. Use Types to decide which type best suits your needs. For all camera and sensor systems, we recommend professional installation.

No matter what type of system you choose, consider these things when deciding on a specific model:

Know how the device mounts on your vehicle.

Camera and sensor systems that are mounted on the vehicle’s bumper or bodywork may necessitate drilling. They may not be the best choice if you lease your vehicle. If you have a hitch, you can consider a model that mounts in the trailer-hitch receiver. But you would have to remove the system to use your hitch. Other camera and sensor models mount on the license-plate frame. But some states prohibit frames because they can obscure the plate.

Within types, features vary. This is especially true with the sensor models we tested. The ultrasonic systems were generally the most sensitive, but their performance was adversely affected by rain, snow, or other inclement weather.

The microwave-based sensor systems we tested were not affected by weather but are less sensitive as a group. They also don’t warn the driver unless the vehicle or object behind it is moving.

The display quality of the camera-based models is very good, although it doesn’t match that of the larger screens on some carmakers’ systems. Most of the system displays turn on when the vehicle shifts into reverse, but one, the Audiovox, must be turned off and on manually.

LaneFX proven better solution to the blind spot problem than stick-on convex blind spot mirrors

Why use conventional, ineffective blind spot mirrors? LaneFX puts your side mirrors to work for your driving safety. It alerts you before changing lanes by showing you any trucks, SUV's, and passenger cars hiding in your blind spot side view mirror. Plus, LaneFX works with your vehicle's existing power side mirrors.

Learn how adjusting your power mirrors wide does not guarantee to eliminate blind spots

The Car Talk folks might like this concept, but why use 1960's technology to solve an increasingly important driving safety problem? Blind spot mirrors are no match for the simplicity, innovation and high-technology of the LaneFX system.

Unlike what you'd drive in Volvo XC90, S80, or Audi Q7 Lane Assist, LaneFX is not a fad or a car gadget! Auxiliary blind spot mirrors are not the the latest automotive safety technology to make lane changing and merging safer. As you activate your blinker, LaneFX swings your side mirror outward to show you what may be lurking in your vehicle's blind spot. LaneFX is more compatible with the latest turn signal mirrors than stick-on convex blind spot mirrors. Since LaneFX doesn't take away any of the mirror surface (unlike stick-on fish eye mirrors), you can see Muth turn signal LED's with ease. Turn signal mirrors and LaneFX are the ultimate in total driver awareness. Check the best-selling Muth turn signal mirrors and see how easily they're compatible with LaneFX for a powerful safety result.

  • blind spot mirrors
  • lane change
  • Total driver awareness and safe driving even with when used with radar detectors.
  • Consumer Reports stresses the importance of proper lane check prior to merging or changing lanes.
  • Sonus SideVUE, is a good example of stick-on gadgets for your blind spot mirrors, but without real benefit of driving safety that Lane FX provides on any vehicle equipped with power mirrors, guaranteed!
  • Prevent accidents: Always check your blind spot zone before changing lanes or merging into highway traffic.

 

More than 2,400 children are accidentally backed-up over each year in the U.S.

And of those, more than 100 die. With the proliferation of SUVs and mini-vans, drivers aren't aware of the enormous rear view blind spots that prevent them from seeing what's behind them, especially small objects, animals, people, and children. Some of these blind spots are even greater than the length of an average driveway! Senators Hillary Clinton (D-New York) and John Sununu (R-New Hampshire) have recently proposed legislation requiring the U.S. Department of Transportation to issue regulations aimed at reducing accidents that frequently kill or injure children in cars. But until that legislation is passed, it's up to the driver to protect their loved-ones and prevent a tragedy by using a Park Assist system or a backup camera.

In fact, the Centers for Disease Control and Prevention estimated 2,767 people were treated in emergency rooms from July 2000 through June 2001 because of backovers. "This is a huge problem," Fennell said. "A lot of [the problem] is due to the change in our vehicle mix" that has more people driving tall-profile vehicles, she said.

Indeed, Fennell's research indicates that "in 60 percent of the [backover] cases, it's a truck, van or SUV that's involved," Fennell said. The reduced rearward visibility is caused by the design and tall profile of SUVs, pickup trucks and even vans.

The top edge of the tailgates and liftgates in these vehicles typically sits high and so do the vehicles themselves. This means that unaware children and small-stature adults and anything not tall enough to be visible in the rear window glass might be run over as the vehicle is backing up.

Consumers can choose from a wider range of aftermarket vehicle-backup systems since our last report, including new and improved designs.

All such systems are intended to help drivers detect objects within the blind spot behind the vehicle.

New are camera systems such as the Audiovox and ParkFX we tested that offer a “picture in the mirror” feature. The display is on a mirror that fits on top of or replaces the existing rear-view mirror, so you don’t have to choose between looking at the display and at the rear-view mirror while backing up. ParkFX also combines a camera with an audible sensor, so you can see and hear potential trouble. We would like to see more backup warning systems on the market that combine camera and sensor technologies.

Backup systems are typically marketed as parking aids, not safety equipment. But our tests show that the camera models can also help drivers avoid backover-accident injuries and fatalities.

Steering Wheels Get More and More Buttons

The steering wheel is quickly become the control center for the entire vehicle. Auto manufacturer's are using the steering wheel to add new buttons and controls for everything from controlling the radio to switching gears. USA Today reports that many cars already have 10 to 15 different buttons on the steering wheel:

The fingertip frenzy isn't just about luxury cars, either. Sure, the $73,750 Range Rover SUV offers 10 buttons or toggles, not including the horn. And the $49,100 Acura RL sedan has 16, in addition to two thumb paddles for manually changing gears. But Toyota's humble — albeit fully-loaded — $26,040 Prius gas-electric hybrid sedan includes 15 places to mash a thumb into the steering wheel.

Automakers say the buttons help motorists keep their fingers on the wheel instead of having to fiddle with dials and knobs on the dashboard, making driving safer.
Many more steering wheel control buttons are expected in future vehicles. USA Today's article said the new Mercedes-Benz M-Class will "let drivers control the volume and play list of their Apple iPod digital music players from the steering wheel." But voice commands are coming as well which may make these buttons less important. Why press a button when you can just say "Window Washers On. Maximum Speed." Auto manufacturers will have to caution to keep these steering wheel buttons and voice commands from getting out of hand.

Back-over Accidents

Moms Put ParkFX to the Test

There are no government statistics, but some estimate the family car killed as many as 500 children across the country last year. And the accidents happened in their own driveways. While some may wonder what kind of parent could do that, Rachel Clemens said it could happen to just about anyone. Two years ago, her daughter Adrianna wandered out of her Garland home. That’s when Adrianna's father accidentally backed over the child with his SUV. "He didn't see her," Clemens said. "That was the last day I saw my daughter alive." So, how could you not see a child behind the family car? Three Dallas moms agreed to take a safety test with the understanding that they would not know exactly what the tests were about. While they were distracted filling out a questionnaire, Drivaware and Safe4Kids placed an orange cone about 8-feet behind their vehicles and the drivers were then asked to back up. All three plowed right over the cone. "Did I just run over something?" Adrienne Ludlow as said as she backed up. "Oh, I hit the cone," said Amy Gordon. "I figured it was a branch or something," said Merideth Manning. Drivaware and Safe4Kids measured the blind spot behind each of their vehicles. The Honda Pilot had a blind spot over 30 feet, an Infiniti G35 about 18 feet and a Chevy Tahoe more than 35 feet. The eye-opening experiment had all three women interested in the same thing, which was looking into safety equipment like ParkFX or a rear sensor that beeps faster the closer a driver gets to an object. Safety cameras mounted on the rear of car are also available. The cameras relay a picture of the blind spot to a screen on the dashboard. Both technologies are available on new cars with after-market installation costs less than $500. "I would absolutely buy it, but wouldn't think of it until you came over and showed me how dangerous this could possibly be," Gordon said. Attorney Windle Turley represents the Clemens family, which sued Nissan, the maker of the family's SUV. They claim the technology should have been standard equipment. The case is still pending. "Manufacturers take off this needed safety equipment so they can market their vehicle a little bit lower in price than their competitors; and that's really wrong,” Turley said.  The trade group representing automakers says, "the best defense against back-over accidents is to check around the vehicle before you back up." "That does not work and you're sending the wrong signal,” Clemens said.  Clemens, and several lawmakers in Washington, support legislation that would require automakers to put back-over safety equipment on all new cars. Experts say it would add up to $200 to the price. "To me, I think to anybody, any parent, the cost is nothing compared to a child's life," Clemens said. There are no official numbers, but one safety group estimates that in Texas more than 90 children have been killed in or around parked vehicles in the last 15 years.

How to Choose a Blind Spot & Backup Warning System

Aftermarket companies offer three types of backup systems: rear-view cameras, sensor systems, and mirror tilt-down. Use Types to decide which type best suits your needs. For all camera and sensor systems, we recommend professional installation.

No matter what type of system you choose, consider these things when deciding on a specific model:

Know how the device mounts on your vehicle.

Camera and sensor systems that are mounted on the vehicle’s bumper or bodywork may necessitate drilling. They may not be the best choice if you lease your vehicle.

If you have a hitch, you can consider a model that mounts in the trailer-hitch receiver. But you would have to remove the system to use your hitch.

Other camera and sensor models mount on the license-plate frame. But some states prohibit frames because they can obscure the plate.

Within types, features vary. This is especially true with the sensor models we tested. The ultrasonic systems were generally the most sensitive, but their performance was adversely affected by rain, snow, or other inclement weather.

The microwave-based sensor systems we tested were not affected by weather but are less sensitive as a group. They also don’t warn the driver unless the vehicle or object behind it is moving.

The display quality of the camera-based models is very good, although it doesn’t match that of the larger screens on some carmakers’ systems. Most of the system displays turn on when the vehicle shifts into reverse, but one, the Audiovox, must be turned off and on manually.

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FEATURED AUTO SAFETY ARTICLES & OTHER LINKS FOR SAFE LANE CHANGES

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HOW TO CHANGE LANES SAFELY WITH LANEFX

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Why LaneFX is Right For You
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10 Reasons to Replace Your Stick-On Convex Auxilliary Mirrors with LaneFX
Independent Research Studies Stress the Importance of Safer Lane Changes

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Meet LaneFX: the unique aftermarket product that will redefine add-on product penetration in your showroom and F&I department. Participating US Dealers that offer LaneFX New Car Edition are achieving an average of over $190 of incremental gross on every LaneFX-equipped vehicle sale. 1 Plus, low customer resistance mean higher product presentation, higher closing ratios and greater overall backend sales. Why?

The reasons are simple:

LaneFX solves a problem that your vehicle buyers experience everyday
 
J.D. Power & Associates has ranked blind spot systems as the second-most requested automotive technology by consumers 2. Your vehicle buyers experience the effects of changing lanes in their daily commutes and are ready for a solution that fits their driving style. LaneFX is simple, adaptable, and customers get it!
 
It takes 30 seconds to demo LaneFX
   
The most brilliant aspect of LaneFX is its simplicity. A 30-second demonstration usually leads to greater customer interest and eventually a sale. There is no in-vehicle add-on products that can be demo'd in less time than LaneFX, not even satellite radio. The quicker the product presentation, the less taxing it will be on your customer's attention span and willingness to buy. That's what makes LaneFX ideal for showroom or test-drive presentation as apposed to during F&I.

Don't forget the power of LaneFX's "wow-factor". Vehicle buyers invariably react with the "Why didn't I think of that!" response. That's the reaction you want because more discussion leads to more consideration which lead to greater purchase intention and ultimately purchase decision.

Low customer resistance and sales incentive programs translate into higher product penetration
   
Let's face it: Car deals have a tendency to take the path of least resistance. Your sales staff is motivated to get the car over the curb and are leery of introducing backend products too early in the sales process. LaneFX fixes this old adage with quick and easy product demo's, broad subject appeal and most importantly a sales incentive program that is specifically customized to your dealership. Likely for the first time, you will experience active backend product selling in your showroom -- all spearheaded by LaneFX.
 

Low impact on monthly payment reduces pushback
 
You set the retail pricing for the LaneFX New Car Edition 6 product in your franchise. Whether you have an economy entry-level franchise, or an ultra-luxury import franchise, LaneFX's impact on a customer's monthly payment amounts to no more than a few cents a day. We call this the "Diet Coke A Day" approach to making LaneFX affordable and available to every vehicle buyer.
 

Use it as a differentiator to close the deal
 
We've seen it time and time again: Sales managers are using LaneFX as a differentiator to close the deal. With LaneFX's low cost structure, your sales team now has a high appeal add-on to use to close those lengthy sales deals.
 

First-to-market advantage
 
Be the first in your market to offer LaneFX. All current consumer research indicates that "Safety Sells." Plus, when your vehicle buyers generate word of mouth, they do so not only by showing off their new vehicle, but by showing off the unique technology in it as well. Offering LaneFX can be a strong driver of safety-minded referrals to your showroom.

 

 

Driving incremental revenues on the backend is becoming more difficult than ever. For starters, you customer’s attention span is very short because they just want to sign and drive. Let’s be honest: If your F&I menu is pitching insurance products, most customers don’t think their new car is ever going to get stolen or damaged. If you’re pitching appearance products, most customers have difficulty justifying the expense given that they can still smell the new car smell. If you’re pitching extended warranty, their terms hardly ever come into play on retail lease contracts. So is your deal’s backend revenues down to reserve dollars only? Well even those are more commonly being capped by the captive financial institutions on the most attractive advertised programs!

 
J.D. Power & Associates' Consumer Survey on Emerging Automotive Technologies reports:
2nd

most wanted feature by consumers in their next new vehicle purchase 2

79%
of consumers would purchase blind spot system 2
Plus,
Voted #1
 
In an ongoing web poll 3, LaneFX was voted Best 2006 Driver Awareness Technology by over 3,000 drivers
over $190
average backend incremental gross on vehicles equipped with LaneFX 1
72%
of auto dealers consider offering a blind spot system a competitive advantage, citing "Safety Sells!" 4
10%

market penetration of blind spot systems predicted by next model year 5

   

 
The LaneFX New Car Dealer Program is one of the most unique in the business and it’s designed to reduce your risk and drive more gross margin to your sales.
   

 
   
Download the LaneFX Pilot Dealer Program brochure and see how LaneFX can drive more margin to your showroom.


Our Auto Dealer Marketing Support program offers:
 
   
 
 

Zero inventory carrying costs & zero capital requirement

 
   
-
We take the risk out: On a rolling 30-day billing cycle, You only pay for LaneFX units when they are sold
 
   
 
 
Aggressive wholesale discounts
 
   
-
Our competitive wholesale pricing model gives you ultimate flexibility in retail pricing and pre-bundling
 
   
 
 
Comprehensive training program
 
   
-
Customized training for your sales and F&I teams, at no-charge
 
   
-
No-charge installation training and certification for your technicians 7
 
   
 
 
PLUS Unprecedented Marketing Support
 
   
-
Co-branded Point-Of-Sale displays [see example]
 
   
-
Co-branded tri-fold customer brochures [see example]
 
   
-
POP hanging mirror tags [see example 1, example 2]
 
   
-
"Certified LaneFX Safety Center" designation and preferred placement in retailer/installer directory
 
   
-
Co-branded web page that integrates with your current web presence with no outside links
 
   
 
 
Protected vehicle brand / market combinations available
 
   
-
Hurry! Major markets are almost gone 8
 
LaneFX is proudly made in the USA using US-sourced components MADE IN U.S.A. Drivaware reminds you to always wear your seatbelt, exercise caution when merging or changing lanes, obey all traffic laws and always rely on your primary senses in making driving decisions. Drivaware and LaneFX are trademarks of Drivaware Inc. Patents Pending. Copyright © 2006-09. All rights reserved. Drivaware Inc. 1756 Plymouth Rd., Suite #500, Ann Arbor, MI 48105 USA.



1
Claim based on new and pre-owned vehicle sales from dealers participating the LaneFX Pilot Dealer Program in the Detroit Metropolitan market from 1/2/06 through 4/30/06.
2 Source: J.D. Power & Associates Consumer Report on Emerging Automotive Technologies, 2004.
3 Source: BlindSpotSystems.com driver web poll and editorial review and ratings.
4 Source: ValeoRaytheon Systems' survey of NA auto dealers, 2003..
5 Source: University of Michigan OSAT Study of Emergeing Automotive Technologies, 2003.
6 The LaneFX New Car Edition is our top of the line LaneFX product and includes the most popular features such Turn Signal Link, Mirror Speed Boost as well as ParkFX.
7
Limited to qualified, experienced technicians only.
8
Not available in all markets. Not all dealers qualify. Contact us for more details.