LaneFX is not like blind spot mirrors. It's only a mobile electronics system that moves your power mirrors in lane changes and merges.

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Not all reversing aids are equal. The sensing technology and the indicating method are critical to your driving safety.

How a park assist system alerts you

One option is video, which at first seems like a great choice. But one major flaw with having a video camera affixed to the back of your car with a monitor on your dashboard is that it also forces you to look forward while backing up. That can disturb your perception, your reaction time, and feel very unnatural. They are also extremely expensive, and you'll pay thousands of dollars to have a video system attached to your car, whether from the dealer or an aftermarket supplier.

Compare that to other bargain basement devices which actually have LED displays (little red lights) on your dashboard. These are cumbersome -- almost useless -- for much the same reason as video: when you drive in reverse, you naturally look behind you, and you'll never see the little red lights. They are also hard to read in bright sunlight.

Some other bargain technologies use a tone which beeps more rapidly as you get closer to an obstacle. You can at least hear the relative distance just by listening to the beeps, but you have to practice a bit to really understand how far you are from danger.

That's why an audible voice sensor is best. It tells you in a spoken voice exactly how far away you are. Not only do you not have to awkwardly look forward at your dashboard, you'll know without guessing how much further you can safely back up.

How a reversing aid detects objects

If you've never seen or used a reversing aid, you might be surprised at how technically advanced they actually can be.

Reversing aids use a variety of technologies to sense an object behind the car. Some units use Doppler radar, and others use infrared sensors, but by far the most accurate method of detection is the one the U.S. Navy uses on its submarines: sonar.

Sonar can operate in any weather, including direct sunlight or rain. And it doesn't require that the car be moving in order to sense an obstruction.

Compare Backup Sensors & Cameras to ParkFX for the Most Reliable Backup Warning Technology

Not all reversing aids are equal. The sensing technology and the indicating method are critical to your driving safety.

How A Park Assist System Alerts You

One option is video, which at first seems like a great choice. But one major flaw with having a video camera affixed to the back of your car with a monitor on your dashboard is that it also forces you to look forward while backing up. That can disturb your perception, your reaction time, and feel very unnatural. They are also extremely expensive, and you'll pay thousands of dollars to have a video system attached to your car, whether from the dealer or an aftermarket supplier.

Compare that to other bargain basement devices which actually have LED displays (little red lights) on your dashboard. These are cumbersome -- almost useless -- for much the same reason as video: when you drive in reverse, you naturally look behind you, and you'll never see the little red lights. They are also hard to read in bright sunlight.

Some other bargain technologies use a tone which beeps more rapidly as you get closer to an obstacle. You can at least hear the relative distance just by listening to the beeps, but you have to practice a bit to really understand how far you are from danger.

That's why an audible voice sensor is best. It tells you in a spoken voice exactly how far away you are. Not only do you not have to awkwardly look forward at your dashboard, you'll know without guessing how much further you can safely back up.

How A Reversing Aid Detects Objects

If you've never seen or used a reversing aid, you might be surprised at how technically advanced they actually can be.

Reversing aids use a variety of technologies to sense an object behind the car. Some units use Doppler radar, and others use infrared sensors, but by far the most accurate method of detection is the one the U.S. Navy uses on its submarines: sonar.

Sonar can operate in any weather, including direct sunlight or rain. And it doesn't require that the car be moving in order to sense an obstruction.

OhGizmo Special Product Review

LaneFX - Blind Spots Revealed

A lot of new cars include detection systems that will alert the driver when a vehicle (or some other large object) is sitting in their blind spot. Drivaware is now selling a third-party solution that does more than just alert the driver when something is in their blind spot, it shows them.

When the turn signals are activated the LaneFX system will automatically move the corresponding side mirror outwards showing the driver what might be hiding in the vehicle’s blind spot. The LaneFX system can also include the ParkFX feature which will automatically tilt both side mirrors down while the vehicle is being driven in reverse.

The Drivaware LaneFX system can be installed on any car with power side mirrors and is available in a Basic Edition for $197, a Highway Edition for $242 and a Commuter Edition for $296 depending on what features you may need.

Don't Forget About Your Backup Blind Spots

Available ParkFX is the best park assist system to show you the parking boundaries and dangers around you when you're backing up

Kids ‘N Cars, a consumer organization working to make it safer for children to be around cars, is calling attention to the problem of the blind spot--that area behind the vehicle that you can’t see from the driver’s seat. The organization notes that at least 58 children were backed over and killed last year alone.

How big can the backup blind spot be? We measured a sedan, minivan, SUV, and pickup to find out. We used a 28-inch-high traffic cone, measuring how far behind the vehicle it would have to be before an average (5 feet 8 inches) and short (5 feet 1 inch) driver could see it. Larger vehicles tend to have a significantly larger blind spot. (Studies show the length of each blind spot; lighter for an average-height driver, darker for a shorter driver.)

Later in 2006, tests will be published on backup sensors and rear-view video backup warning cameras that could help to reduce the blind-spot problem. It’s best to always look carefully behind the vehicle before you get in and again before you put the car in gear. Also, always back up slowly.

Gadget Gifts: The Must-Have Gadgets of 2006 Holida Season

Looking for great tech gear? Check out these magnificent seven.

Santa isn't the only one who's been making a list and checking it twice. Over the last year hundreds of gizmos have passed through Chez Freak, but only a handful inspire sincere gadget lust.

These devices all share certain traits: They serve a real need (read: not yet another iPod accessory). They're innovative. Most important, they're simple to use. Plug them in, turn them on, and they work. The way it should be.

iRobot Dirt Dog
Meet man's new best friend. iRobot's Dirt Dog is a sweeper designed for use in basements and garages. Just push the "Clean" button and stand back. It scuttles about picking up wood shavings, loose screws, and other weekend workshop detritus. The $130 price is worth howling about, too.

MusicGremlin
With the Wi-Fi-enabled MusicGremlin, you can download songs from any hotspot and then legally swap them with your buddies online. Sure, navigating through songs could be easier, and $300 (plus $15 a month for the music service) is pricey for a device with only 8GB of storage. But being able to download virtually any song, anytime, anywhere, is wicked cool.

Pure Digital Point and Shoot Camcorder
This pocket-size digital videocam lets you capture 30 minutes of decent-looking video in its 512MB of flash memory and then transfer the clips to your PC via a clever USB "arm" that swings out from the base of the unit. The camera's built-in software allows you to manage videos, e-mail downsized clips to friends, or share your masterpieces on Google Video with just a few clicks. The features are bare-bones--only 2X zoom, 640-by-480 clips, and minimal playback options on a 1.5-inch LCD--but then again, so is the $130 price.

PowerSquid Surge3000 Calimari
Even I find it odd how excited I am about this $80 power strip. Yes, it really looks like a squid: Six tentaclelike plugs extend to handle power bricks without blocking other sockets, and its surge protection (up to 3240 joules) keeps your pricey gear from getting fried. Two plugs even light up so you can find them in the dark. It's ideal for geeks with too many gadgets and nowhere to plug them.

Sony Reader
This device redefines the electronic book. Sony's glare-free screen and E Ink technology are amazing, the unit is push-button easy to use, and its 7-by-5-inch size strikes the perfect compromise between a PDA and a laptop. The $350 Reader can hold around 80 books in its 64MB of memory, and more when you add a Sony Memory Stick or an SD Card. Sony launched with about 10,000 titles in its proprietary e-book format (the unit also reads text, Acrobat, and Word files). Pricing and availability of titles will vary, but the gizmo itself is terrific. (For details, see our review.)

Zvox 325
One wire--that's all the Zvox 325 ($349) needs to produce booming audio from your TV, MP3 player, or DVD machine. Just plug in this VCR-size speaker unit and connect it to the device's headphone jack. Two knobs let you control volume and switch from stereo to surprisingly good surround sound. It's simplicity itself.

PicoCricket
I got this robotics kit for my 7-year-old daughter, but soon I was fighting her for it. PicoCricket ($250) combines Lego pieces and fuzzy pipe cleaners with sophisticated light, motion, and sound sensors. Kids build their own toys and then program them to respond to stimuli by dragging and dropping "PicoBlocks"--brightly colored shapes that represent different chunks of object-oriented code. So, for example, you can build a flower that plays music when the sun rises, or a birthday cake that lights up when you touch it. You'll need about 30 minutes with Pico's quick-start guide to master the basics, but far longer before you're willing to let your kids have at it.

A Merry Geekmas to all, and to all a good night.

LaneFX is Leading the Way for Auto Safety and Driver Awareness Everyday

Drive Safer With the Drivaware LaneFX: lanefx.jpgMost of the time, when consumer electronics meet the automotive world, you get more stereo options and DVD players in the back seat. Drivaware has something a little more useful: the LaneFX, a controller than connects your power mirrors to your turn signals, so that when you signal (you do signal before you turn, right?), your mirrors swivel outward so that you can see your blind spot. Hey, if this keeps just one cyclist out of the hospital, I’m happy.

Derik’s Thoughts: Geeky and useful. Double threat!


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FEATURES & OPTIONS

Standard Features Interactive List
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BLIND SPOT INFO

About Drivaware Inc.
Press Room[ and Media Library ]
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New Car Dealers
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Trading Partner Login [ Restricted Access ]

FEATURED AUTO SAFETY ARTICLES & OTHER LINKS FOR SAFE LANE CHANGES

LaneFX is Safe for Leased Vehicles
LaneFX Voted #1 Driver Awareness Technology by BlindSpotSystems.com

HOW TO CHANGE LANES SAFELY WITH LANEFX

LaneFX Demo

Virtual LaneFX Tour
Top 10 Ways Drivers Use LaneFX
LaneFX Moments
Blind Spot Challenge / Driver Awareness Index Study
Driver Safety Surveys

COMPARE LATEST 12-VOLT CAR GADGETS

Competitive Comparisons
Why LaneFX is Right For You
Compare LaneFX
10 Reasons to Replace Your Stick-On Convex Auxilliary Mirrors with LaneFX
Independent Research Studies Stress the Importance of Safer Lane Changes

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Meet LaneFX: the unique aftermarket product that will redefine add-on product penetration in your showroom and F&I department. Participating US Dealers that offer LaneFX New Car Edition are achieving an average of over $190 of incremental gross on every LaneFX-equipped vehicle sale. 1 Plus, low customer resistance mean higher product presentation, higher closing ratios and greater overall backend sales. Why?

The reasons are simple:

LaneFX solves a problem that your vehicle buyers experience everyday
 
J.D. Power & Associates has ranked blind spot systems as the second-most requested automotive technology by consumers 2. Your vehicle buyers experience the effects of changing lanes in their daily commutes and are ready for a solution that fits their driving style. LaneFX is simple, adaptable, and customers get it!
 
It takes 30 seconds to demo LaneFX
   
The most brilliant aspect of LaneFX is its simplicity. A 30-second demonstration usually leads to greater customer interest and eventually a sale. There is no in-vehicle add-on products that can be demo'd in less time than LaneFX, not even satellite radio. The quicker the product presentation, the less taxing it will be on your customer's attention span and willingness to buy. That's what makes LaneFX ideal for showroom or test-drive presentation as apposed to during F&I.

Don't forget the power of LaneFX's "wow-factor". Vehicle buyers invariably react with the "Why didn't I think of that!" response. That's the reaction you want because more discussion leads to more consideration which lead to greater purchase intention and ultimately purchase decision.

Low customer resistance and sales incentive programs translate into higher product penetration
   
Let's face it: Car deals have a tendency to take the path of least resistance. Your sales staff is motivated to get the car over the curb and are leery of introducing backend products too early in the sales process. LaneFX fixes this old adage with quick and easy product demo's, broad subject appeal and most importantly a sales incentive program that is specifically customized to your dealership. Likely for the first time, you will experience active backend product selling in your showroom -- all spearheaded by LaneFX.
 

Low impact on monthly payment reduces pushback
 
You set the retail pricing for the LaneFX New Car Edition 6 product in your franchise. Whether you have an economy entry-level franchise, or an ultra-luxury import franchise, LaneFX's impact on a customer's monthly payment amounts to no more than a few cents a day. We call this the "Diet Coke A Day" approach to making LaneFX affordable and available to every vehicle buyer.
 

Use it as a differentiator to close the deal
 
We've seen it time and time again: Sales managers are using LaneFX as a differentiator to close the deal. With LaneFX's low cost structure, your sales team now has a high appeal add-on to use to close those lengthy sales deals.
 

First-to-market advantage
 
Be the first in your market to offer LaneFX. All current consumer research indicates that "Safety Sells." Plus, when your vehicle buyers generate word of mouth, they do so not only by showing off their new vehicle, but by showing off the unique technology in it as well. Offering LaneFX can be a strong driver of safety-minded referrals to your showroom.

 

 

Driving incremental revenues on the backend is becoming more difficult than ever. For starters, you customer’s attention span is very short because they just want to sign and drive. Let’s be honest: If your F&I menu is pitching insurance products, most customers don’t think their new car is ever going to get stolen or damaged. If you’re pitching appearance products, most customers have difficulty justifying the expense given that they can still smell the new car smell. If you’re pitching extended warranty, their terms hardly ever come into play on retail lease contracts. So is your deal’s backend revenues down to reserve dollars only? Well even those are more commonly being capped by the captive financial institutions on the most attractive advertised programs!

 
J.D. Power & Associates' Consumer Survey on Emerging Automotive Technologies reports:
2nd

most wanted feature by consumers in their next new vehicle purchase 2

79%
of consumers would purchase blind spot system 2
Plus,
Voted #1
 
In an ongoing web poll 3, LaneFX was voted Best 2006 Driver Awareness Technology by over 3,000 drivers
over $190
average backend incremental gross on vehicles equipped with LaneFX 1
72%
of auto dealers consider offering a blind spot system a competitive advantage, citing "Safety Sells!" 4
10%

market penetration of blind spot systems predicted by next model year 5

   

 
The LaneFX New Car Dealer Program is one of the most unique in the business and it’s designed to reduce your risk and drive more gross margin to your sales.
   

 
   
Download the LaneFX Pilot Dealer Program brochure and see how LaneFX can drive more margin to your showroom.


Our Auto Dealer Marketing Support program offers:
 
   
 
 

Zero inventory carrying costs & zero capital requirement

 
   
-
We take the risk out: On a rolling 30-day billing cycle, You only pay for LaneFX units when they are sold
 
   
 
 
Aggressive wholesale discounts
 
   
-
Our competitive wholesale pricing model gives you ultimate flexibility in retail pricing and pre-bundling
 
   
 
 
Comprehensive training program
 
   
-
Customized training for your sales and F&I teams, at no-charge
 
   
-
No-charge installation training and certification for your technicians 7
 
   
 
 
PLUS Unprecedented Marketing Support
 
   
-
Co-branded Point-Of-Sale displays [see example]
 
   
-
Co-branded tri-fold customer brochures [see example]
 
   
-
POP hanging mirror tags [see example 1, example 2]
 
   
-
"Certified LaneFX Safety Center" designation and preferred placement in retailer/installer directory
 
   
-
Co-branded web page that integrates with your current web presence with no outside links
 
   
 
 
Protected vehicle brand / market combinations available
 
   
-
Hurry! Major markets are almost gone 8
 
LaneFX is proudly made in the USA using US-sourced components MADE IN U.S.A. Drivaware reminds you to always wear your seatbelt, exercise caution when merging or changing lanes, obey all traffic laws and always rely on your primary senses in making driving decisions. Drivaware and LaneFX are trademarks of Drivaware Inc. Patents Pending. Copyright © 2005-08. All rights reserved. Drivaware Inc. 1756 Plymouth Rd., Suite #500, Ann Arbor, MI 48105 USA.



1
Claim based on new and pre-owned vehicle sales from dealers participating the LaneFX Pilot Dealer Program in the Detroit Metropolitan market from 1/2/06 through 4/30/06.
2 Source: J.D. Power & Associates Consumer Report on Emerging Automotive Technologies, 2004.
3 Source: BlindSpotSystems.com driver web poll and editorial review and ratings.
4 Source: ValeoRaytheon Systems' survey of NA auto dealers, 2003..
5 Source: University of Michigan OSAT Study of Emergeing Automotive Technologies, 2003.
6 The LaneFX New Car Edition is our top of the line LaneFX product and includes the most popular features such Turn Signal Link, Mirror Speed Boost as well as ParkFX.
7
Limited to qualified, experienced technicians only.
8
Not available in all markets. Not all dealers qualify. Contact us for more details.