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Automakers are Designing New Car Gadgets Focused on Driver Safety and Awareness

Safer Lane Changes is Just One of the Latest Trends to Include Advanced Gadgets in New SUV Models

Every new car season brings with it a dazzling assortment of high-tech gadgets and an equally formidable barrage of hype aimed at romancing you into this year's model.

What's hot and what's hype? We posed that question to Paul Duchene, a national automotive writer based in Portland, Ore.

"There are a lot of gizmos this year and some of them are good, too," he says. "One of the reasons is there are a lot of new models and a whole bunch of updates this year, including the Nissan 350Z, Mazda's RX-8 and BMW's Z4 and 745i, the car some critics have informally dubbed 'the quarter to eight.'"

Let's put the pedal to the metal and cruise some of this year's hottest new gadgets:

Intelligent cruise control: This lends new dimension to the term "keeping up with the Joneses." Previously, cruise control was a simple proposition: You set your speed and your car maintained it until you tapped the brake or manually turned it off. Infiniti's new wrinkle uses a laser beam to measure the distance between you and the vehicle ahead and maintains a preset distance until you disengage it. The upside is you can't tailgate. The downside depends on the driving skills of the guy in front of you.

Directional stability: This is a little like having your mother-in-law in the back seat, only quieter. "You go into a corner too hard and the car basically figures out that it's about to change direction from where you want it to go and will selectively apply, say, a rear brake on one side just to keep it going in the line that it senses it's pointed," says Duchene. And he tested it. Hard. "It really works, way past the point that it makes sense."

Mouse control: It had to happen and finally does with BMW's 7 series. That dial-shaped gizmo where a stick shift would normally reside is called iDrive and it controls the heat, air, audio level and other cabin-related functions. This gives you a sleek, button-free dashboard. Beginners, however, need to look at the in-dash display to use it.

Voice-recognition system: Sure, we all talk, even scream, at our cars on occasion. Now Infiniti presents one that finally listens. The Q45 voice recognition system allows you to change CDs, adjust the temperature, access your GPS navigation system or make a hands-free cell phone call, all through voice command. The system understands 50,000 words in 150 dialects and even learns the sound of your voice. Hal, is that you?

Run-flat tires: No matter how high-tech your ride, there are four things all cars have in common, and they still go flat from time to time. Run-flat tires don't prevent flats, but they will get you to a repair shop. "When you run over a nail and the tire goes flat, if you keep it under 30 miles per hour, it will get you someplace where you can change it," Duchene explains. "Part of the reason they can do it is that performance tires are much lower profile and deform much less, so you can make stiffer sidewalls."

Mobile entertainment: New minivans approximate all the comforts of home: Pop-down DVD screens, earphone ports, even a remote control to fight over. That takes care of the kids; now what about Mom and Dad? How about coast-to-coast, commercial-free satellite radio? For the cost of a radio receiver ($300 and up) and service (less than $15 a month), you can receive 70 channels of commercial-free music and 40 channels of news, talk, sports and entertainment programming from such providers as XM and Sirius. It sure beats choruses of, "Are we there yet?"

Limp-home mode: How smart is the Cadillac Northstar engine? If you blow a radiator hose, the Northstar automatically reverts to limp-home mode, shutting the gas supply off in several cylinders and turning the engine into a quasi-air cool system. You won't set any land speed records, but your engine will survive the damage you unwittingly might have done to it.

DVD navigation: Because of the limited data storage capacity of earlier onboard GPS satellite-navigation systems, you had to reinstall a different CD of map displays if you wanted to travel to other parts of the country. With the new DVD-based systems, all of North America is now your oyster. Does it play movies, too? Duchene chuckles: "The Lexus system has the ability to play movie DVDs on its screen, but it won't play if you're in gear, so you can't be watching a movie while you're driving down the road." We really didn't think so, but had to ask.

Automatic braking: Remember your mother-in-law in the back seat? Here's a feature that cleverly simulates the effect of her panicked stranglehold on you in a traffic crisis. "There are brake systems now that have a brains-override thing where they figure you're not braking hard enough for what's going on and will actually add power to the brakes," Duchene says. Easier on the esophagus, too.

Head restraint, side curtains and pre-tensioners: Luxury cars feature all the safety money can buy. In addition to standard forward and side airbags, many models now come with inflatable head-restraint bands along the top of the windshield and inflatable side window curtains. The Lexus system automatically cinches up your seat belt with pre-tensioners just milliseconds before impact. Cadillac's Escalade SUV uses sensors to analyze the size and weight of front-seat passengers and automatically deactivates the front air bag if it detects a child or rear-facing child seat riding shotgun. "Though not yet on the market, the car companies are developing a 'catcher's mitt' seat that, if things go wrong, just kind of grabs you and holds you in place," says Duchene.

Back-up assistance: If parallel parking is not your strong suit, you'll be pleased to hear about a couple systems designed to give you a better look at your rear end. GM's Ultrasonic Rear Parking Assistant uses four sensors to triangulate the position of objects behind you and guides you with both an audible chime and LED lights at the back window. Infiniti's RearView Monitor goes one step further and actually displays on the dashboard monitor a full-color video from a rear-mounted mini-cam. Now all you've got to do is find a parking space.

Automatic accident reporting: In the event of an accident, your car can now phone for help, even if you can't. "Some of this stuff now, if you have a crash, the car calls home and 911 and says, 'I've been hurt,'" Duchene says. "But that has its drawbacks. As one of my friends pointed out, sometimes when you make a mistake, you could use about 20 minutes to get away."

Device Reads Email Messages to Drivers

iLaneTech Digest reports on a new gadget and speech recognition system called iLane that provides drivers with a hands-free way of listening to email messages. iLane can also handle phone calls, calendar requests and SMS messages. The device plugs into the cigarette lighter.

iLane is a small device that interacts directly with existing Bluetooth-enabled handheld devices, allowing drivers to fully access their email in transit. iLane notifies the driver of incoming emails and other important information by reading a brief summary in a "natural sounding voice". The driver can then listen to the entire email message; forward or compose a response using verbal instructions. Phone calls, SMS messages, and a number of email attachment types can also be managed. In addition, filters can also be set to priorities mail, so you don't get hassled with that latest sales pitch from an online store.
It's probably still distracting in the same way a child talking in the backseat or the radio can be distracting...but at least it can be used without the driver taking their eyes of the road or their hands off the wheel. Gizmodo has more details about iLane. Gizmodo says it supports the major Western languages and it can read your emails in a male or female voice. Gizmodo also warns that it might be unwise to have children in the care when those raunchy spam message are read aloud by iLane.

Gadget Gifts: The Must-Have Gadgets of 2006 Holida Season

Looking for great tech gear? Check out these magnificent seven.

Santa isn't the only one who's been making a list and checking it twice. Over the last year hundreds of gizmos have passed through Chez Freak, but only a handful inspire sincere gadget lust.

These devices all share certain traits: They serve a real need (read: not yet another iPod accessory). They're innovative. Most important, they're simple to use. Plug them in, turn them on, and they work. The way it should be.

iRobot Dirt Dog
Meet man's new best friend. iRobot's Dirt Dog is a sweeper designed for use in basements and garages. Just push the "Clean" button and stand back. It scuttles about picking up wood shavings, loose screws, and other weekend workshop detritus. The $130 price is worth howling about, too.

MusicGremlin
With the Wi-Fi-enabled MusicGremlin, you can download songs from any hotspot and then legally swap them with your buddies online. Sure, navigating through songs could be easier, and $300 (plus $15 a month for the music service) is pricey for a device with only 8GB of storage. But being able to download virtually any song, anytime, anywhere, is wicked cool.

Pure Digital Point and Shoot Camcorder
This pocket-size digital videocam lets you capture 30 minutes of decent-looking video in its 512MB of flash memory and then transfer the clips to your PC via a clever USB "arm" that swings out from the base of the unit. The camera's built-in software allows you to manage videos, e-mail downsized clips to friends, or share your masterpieces on Google Video with just a few clicks. The features are bare-bones--only 2X zoom, 640-by-480 clips, and minimal playback options on a 1.5-inch LCD--but then again, so is the $130 price.

PowerSquid Surge3000 Calimari
Even I find it odd how excited I am about this $80 power strip. Yes, it really looks like a squid: Six tentaclelike plugs extend to handle power bricks without blocking other sockets, and its surge protection (up to 3240 joules) keeps your pricey gear from getting fried. Two plugs even light up so you can find them in the dark. It's ideal for geeks with too many gadgets and nowhere to plug them.

Sony Reader
This device redefines the electronic book. Sony's glare-free screen and E Ink technology are amazing, the unit is push-button easy to use, and its 7-by-5-inch size strikes the perfect compromise between a PDA and a laptop. The $350 Reader can hold around 80 books in its 64MB of memory, and more when you add a Sony Memory Stick or an SD Card. Sony launched with about 10,000 titles in its proprietary e-book format (the unit also reads text, Acrobat, and Word files). Pricing and availability of titles will vary, but the gizmo itself is terrific. (For details, see our review.)

Zvox 325
One wire--that's all the Zvox 325 ($349) needs to produce booming audio from your TV, MP3 player, or DVD machine. Just plug in this VCR-size speaker unit and connect it to the device's headphone jack. Two knobs let you control volume and switch from stereo to surprisingly good surround sound. It's simplicity itself.

PicoCricket
I got this robotics kit for my 7-year-old daughter, but soon I was fighting her for it. PicoCricket ($250) combines Lego pieces and fuzzy pipe cleaners with sophisticated light, motion, and sound sensors. Kids build their own toys and then program them to respond to stimuli by dragging and dropping "PicoBlocks"--brightly colored shapes that represent different chunks of object-oriented code. So, for example, you can build a flower that plays music when the sun rises, or a birthday cake that lights up when you touch it. You'll need about 30 minutes with Pico's quick-start guide to master the basics, but far longer before you're willing to let your kids have at it.

A Merry Geekmas to all, and to all a good night.

Double Lane Change Increases SUV Rollover Risk

Drivaware reports on a new double lane-change test that is designed to stimulate an emergency maneuver to determine SUV handling. The test is important because the more controllable and secure a vehicle is when pushed to its handling limits the better chance the SUV occupants will avoid an accident. In situations where an obstacle is in the way, due to the compromising nature of SUVs in general, steering around it can cause the vehicle to go out of control and result in an SUV rollover. Double lane-change SUV rollovers are more common than passenger cars because of the higher center of gravity that makes SUVs more prone to rollover, especially if swerving abruptly.

The aspect of SUV safety has most often focused on risk of rollover. The National Traffic Safety Administration (NHTSA) has said the rate of SUV rollover is two to three times greater than a passenger car. Height of a SUV makes the vehicle more top heavy than one that sits lower, which is why consumers interested in purchasing a SUV are advised to choose one lower to the ground if not needing a vehicle with high ground clearance.

Accident avoidance is an important aspect of vehicle safety and the ability to sharply swerve to avoid hitting an object or a person. In a SUV, the sudden cornering forces or double lane-change can cause the SUV to tip onto two wheels and cause it to rollover. Especially after the Ford/Firestone SUV rollovers in 2000 left hundreds dead and even more injured, focus on SUV safety, like double lane-change SUV rollover risk, greater.

When shopping for an SUV, check for the availability of a blind spot exposure system, such as LaneFX. In addition to rollover resistance technology and such a wide range of vehicle options, becoming informed consumers can reduce safety risks.
NHTSA estimates that 1 out of 25 accidents on US highways is due to improper lane change or lane merge. Get in on the latest and coolest mobile electronics technology. Car gadgets are interesting, but who are you going to trust to show you the vehicles in your blind spot area? Lane FX is safe, reliable, affordable and universal: It works in any vehicle (sedan, truck or SUV) equipped with power mirrors for lane change and also for parking assist. LaneFX is also available with ParkFX Park Assist and Curb Exposure System. ParkFX tilts your side mirror(s) downward when you put the vehicle in reverse to show you the curb (during parallel parking) or the parking boundaries around you. Get ParkFX and avoid giving your rims costly "curb rash"!

Drivaware Publishes Automakers' Scorecard on Driver Visbility and Average Blind Spot Zone Size

Automakers' average blind spot zones vary greatly. Automakers that produce larger, taller vehicles have larger blind spot zones than conventional passenger vehicles without impeded side and rearviews. All measurements do not account for the use of blind spot mirrors or blind spot detectors (like Valeo Raytheon's and Volvo's BLIS systems). Blind spot zone sizes are a combination of the side blind spot zones (as applicable in lane changes) but exclude the size of the rear blind spot zone that result when the vehicle is in reverse (backover condition).

Automaker

Average Size of Model Lane Change Blind Spot Area (avg. for all 2006 models in feet)

Automaker Average Size of Model Lane Change Blind Spot Area (avg. for all 2006 models in feet)
Acura 24.1' Jeep 31.0'
Alfa Romeo N/A Kia 18.9'
Aston Martin 29.2' Lamborghini 48.0'
Audi 32.0' Land Rover 38.2'
Bentley 29.4' Lexus 28.4'
BMW 28.6' Lincoln 22.9'
Buick 33.2' Lotus 49.8'
Cadillac 31.0' Mazda 22.0'
Chevrolet 33.9' Mercedes-Benz 29.4'
Chrysler 36.8' Mercury 28.2'
Daewoo 18.6' Mini 27.4'
DeLorean 44.1' Mitsubishi 29.6'
Dodge 36.1' Nissan 31.0'
Eagel N/A Oldsmobile N/A
Ferrari 40.6' Pontiac 32.1'
Fiat N/A Porsche 41.6'
Ford 38.1' Rolls-Royce 29.4'
Geo 16.3' Saab 26.1'
GMC 29.4' Saturn 25.5'
Honda 21.8' Scion 19.0'
Hummer 50.5' Subaru 26.7'
Hyundai 22.0' Suzuki 27.3'
Infiniti 34.1' Toyota 25.9'
Isuzu 37.5' Volkswagen 30.6'
Jaguar 28.8' Volvo 28.1'

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FEATURED AUTO SAFETY ARTICLES & OTHER LINKS FOR SAFE LANE CHANGES

LaneFX is Safe for Leased Vehicles
LaneFX Voted #1 Driver Awareness Technology by BlindSpotSystems.com

HOW TO CHANGE LANES SAFELY WITH LANEFX

LaneFX Demo

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Top 10 Ways Drivers Use LaneFX
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COMPARE LATEST 12-VOLT CAR GADGETS

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Why LaneFX is Right For You
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10 Reasons to Replace Your Stick-On Convex Auxilliary Mirrors with LaneFX
Independent Research Studies Stress the Importance of Safer Lane Changes

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Meet LaneFX: the unique aftermarket product that will redefine add-on product penetration in your showroom and F&I department. Participating US Dealers that offer LaneFX New Car Edition are achieving an average of over $190 of incremental gross on every LaneFX-equipped vehicle sale. 1 Plus, low customer resistance mean higher product presentation, higher closing ratios and greater overall backend sales. Why?

The reasons are simple:

LaneFX solves a problem that your vehicle buyers experience everyday
 
J.D. Power & Associates has ranked blind spot systems as the second-most requested automotive technology by consumers 2. Your vehicle buyers experience the effects of changing lanes in their daily commutes and are ready for a solution that fits their driving style. LaneFX is simple, adaptable, and customers get it!
 
It takes 30 seconds to demo LaneFX
   
The most brilliant aspect of LaneFX is its simplicity. A 30-second demonstration usually leads to greater customer interest and eventually a sale. There is no in-vehicle add-on products that can be demo'd in less time than LaneFX, not even satellite radio. The quicker the product presentation, the less taxing it will be on your customer's attention span and willingness to buy. That's what makes LaneFX ideal for showroom or test-drive presentation as apposed to during F&I.

Don't forget the power of LaneFX's "wow-factor". Vehicle buyers invariably react with the "Why didn't I think of that!" response. That's the reaction you want because more discussion leads to more consideration which lead to greater purchase intention and ultimately purchase decision.

Low customer resistance and sales incentive programs translate into higher product penetration
   
Let's face it: Car deals have a tendency to take the path of least resistance. Your sales staff is motivated to get the car over the curb and are leery of introducing backend products too early in the sales process. LaneFX fixes this old adage with quick and easy product demo's, broad subject appeal and most importantly a sales incentive program that is specifically customized to your dealership. Likely for the first time, you will experience active backend product selling in your showroom -- all spearheaded by LaneFX.
 

Low impact on monthly payment reduces pushback
 
You set the retail pricing for the LaneFX New Car Edition 6 product in your franchise. Whether you have an economy entry-level franchise, or an ultra-luxury import franchise, LaneFX's impact on a customer's monthly payment amounts to no more than a few cents a day. We call this the "Diet Coke A Day" approach to making LaneFX affordable and available to every vehicle buyer.
 

Use it as a differentiator to close the deal
 
We've seen it time and time again: Sales managers are using LaneFX as a differentiator to close the deal. With LaneFX's low cost structure, your sales team now has a high appeal add-on to use to close those lengthy sales deals.
 

First-to-market advantage
 
Be the first in your market to offer LaneFX. All current consumer research indicates that "Safety Sells." Plus, when your vehicle buyers generate word of mouth, they do so not only by showing off their new vehicle, but by showing off the unique technology in it as well. Offering LaneFX can be a strong driver of safety-minded referrals to your showroom.

 

 

Driving incremental revenues on the backend is becoming more difficult than ever. For starters, you customer’s attention span is very short because they just want to sign and drive. Let’s be honest: If your F&I menu is pitching insurance products, most customers don’t think their new car is ever going to get stolen or damaged. If you’re pitching appearance products, most customers have difficulty justifying the expense given that they can still smell the new car smell. If you’re pitching extended warranty, their terms hardly ever come into play on retail lease contracts. So is your deal’s backend revenues down to reserve dollars only? Well even those are more commonly being capped by the captive financial institutions on the most attractive advertised programs!

 
J.D. Power & Associates' Consumer Survey on Emerging Automotive Technologies reports:
2nd

most wanted feature by consumers in their next new vehicle purchase 2

79%
of consumers would purchase blind spot system 2
Plus,
Voted #1
 
In an ongoing web poll 3, LaneFX was voted Best 2006 Driver Awareness Technology by over 3,000 drivers
over $190
average backend incremental gross on vehicles equipped with LaneFX 1
72%
of auto dealers consider offering a blind spot system a competitive advantage, citing "Safety Sells!" 4
10%

market penetration of blind spot systems predicted by next model year 5

   

 
The LaneFX New Car Dealer Program is one of the most unique in the business and it’s designed to reduce your risk and drive more gross margin to your sales.
   

 
   
Download the LaneFX Pilot Dealer Program brochure and see how LaneFX can drive more margin to your showroom.


Our Auto Dealer Marketing Support program offers:
 
   
 
 

Zero inventory carrying costs & zero capital requirement

 
   
-
We take the risk out: On a rolling 30-day billing cycle, You only pay for LaneFX units when they are sold
 
   
 
 
Aggressive wholesale discounts
 
   
-
Our competitive wholesale pricing model gives you ultimate flexibility in retail pricing and pre-bundling
 
   
 
 
Comprehensive training program
 
   
-
Customized training for your sales and F&I teams, at no-charge
 
   
-
No-charge installation training and certification for your technicians 7
 
   
 
 
PLUS Unprecedented Marketing Support
 
   
-
Co-branded Point-Of-Sale displays [see example]
 
   
-
Co-branded tri-fold customer brochures [see example]
 
   
-
POP hanging mirror tags [see example 1, example 2]
 
   
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"Certified LaneFX Safety Center" designation and preferred placement in retailer/installer directory
 
   
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Co-branded web page that integrates with your current web presence with no outside links
 
   
 
 
Protected vehicle brand / market combinations available
 
   
-
Hurry! Major markets are almost gone 8
 
LaneFX is proudly made in the USA using US-sourced components MADE IN U.S.A. Drivaware reminds you to always wear your seatbelt, exercise caution when merging or changing lanes, obey all traffic laws and always rely on your primary senses in making driving decisions. Drivaware and LaneFX are trademarks of Drivaware Inc. Patents Pending. Copyright © 2006-09. All rights reserved. Drivaware Inc. 1756 Plymouth Rd., Suite #500, Ann Arbor, MI 48105 USA.



1
Claim based on new and pre-owned vehicle sales from dealers participating the LaneFX Pilot Dealer Program in the Detroit Metropolitan market from 1/2/06 through 4/30/06.
2 Source: J.D. Power & Associates Consumer Report on Emerging Automotive Technologies, 2004.
3 Source: BlindSpotSystems.com driver web poll and editorial review and ratings.
4 Source: ValeoRaytheon Systems' survey of NA auto dealers, 2003..
5 Source: University of Michigan OSAT Study of Emergeing Automotive Technologies, 2003.
6 The LaneFX New Car Edition is our top of the line LaneFX product and includes the most popular features such Turn Signal Link, Mirror Speed Boost as well as ParkFX.
7
Limited to qualified, experienced technicians only.
8
Not available in all markets. Not all dealers qualify. Contact us for more details.