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LaneFX solves a problem that your vehicle buyers experience everyday |
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J.D. Power & Associates has ranked blind spot systems as the second-most requested automotive technology by consumers 2. Your vehicle buyers experience the effects of changing lanes in their daily commutes and are ready for a solution that fits their driving style. LaneFX is simple, adaptable, and customers get it! |
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It takes 30 seconds to demo LaneFX |
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The most brilliant aspect of LaneFX is its simplicity. A 30-second demonstration usually leads to greater customer interest and eventually a sale. There is no in-vehicle add-on products that can be demo'd in less time than LaneFX, not even satellite radio.
The quicker the product presentation, the less taxing it will be on your customer's attention span and willingness to buy. That's what makes LaneFX ideal for showroom or test-drive presentation as apposed to during F&I. Don't forget the power of LaneFX's "wow-factor". Vehicle buyers invariably react with the "Why didn't I think of that!" response. That's the reaction you want because more discussion leads to more consideration which lead to greater purchase intention and ultimately purchase decision. |
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Low customer resistance and sales incentive programs translate into higher product penetration |
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Let's face it: Car deals have a tendency to take the path of least resistance. Your sales staff is motivated to get the car over the curb and are leery of introducing backend products too early in the sales process. LaneFX fixes this old adage with quick and easy product demo's, broad subject appeal and most importantly a sales incentive program that is specifically customized to your dealership. Likely for the first time, you will experience active backend product selling in your showroom -- all spearheaded by LaneFX. |
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Low impact on monthly payment reduces pushback |
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You set the retail pricing for the LaneFX New Car Edition 6 product in your franchise. Whether you have an economy entry-level franchise, or an ultra-luxury import franchise, LaneFX's impact on a customer's monthly payment amounts to no more than a few cents a day. We call this the "Diet Coke A Day" approach to making LaneFX affordable and available to every vehicle buyer. |
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Use it as a differentiator to close the deal | |
We've seen it time and time again: Sales managers are using LaneFX as a differentiator to close the deal. With LaneFX's low cost structure, your sales team now has a high appeal add-on to use to close those lengthy sales deals. |
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First-to-market advantage | |
Be the first in your market to offer LaneFX. All current consumer research indicates that "Safety Sells." Plus, when your vehicle buyers generate word of mouth, they do so not only by showing off their new vehicle, but by showing off the unique technology in it as well. Offering LaneFX can be a strong driver of safety-minded referrals to your showroom. |
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Driving incremental revenues on the backend is becoming more difficult than ever. For starters, you customer’s attention span is very short because they just want to sign and drive. Let’s be honest: If your F&I menu is pitching insurance products, most customers don’t think their new car is ever going to get stolen or damaged. If you’re pitching appearance products, most customers have difficulty justifying the expense given that they can still smell the new car smell. If you’re pitching extended warranty, their terms hardly ever come into play on retail lease contracts. So is your deal’s backend revenues down to reserve dollars only? Well even those are more commonly being capped by the captive financial institutions on the most attractive advertised programs!
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J.D. Power & Associates' Consumer Survey on
Emerging Automotive Technologies reports: |
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2nd |
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most wanted feature by consumers in their next new vehicle purchase 2 |
79% |
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of consumers would purchase blind spot system 2 |
Plus, Voted #1 |
In an ongoing web poll 3, LaneFX was voted Best 2006 Driver Awareness Technology by over 3,000 drivers |
over $190 |
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average backend incremental gross on vehicles equipped with LaneFX 1 |
72% |
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of auto dealers consider offering a blind spot system a competitive advantage, citing "Safety Sells!" 4 |
10% |
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market penetration of blind spot systems predicted by next model year 5 |
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The LaneFX New Car Dealer Program is one of the most unique in the business and it’s designed to reduce your risk and drive more gross margin to your sales. |
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Download the LaneFX Pilot Dealer Program brochure and see how LaneFX can drive more margin to your showroom.
Our Auto Dealer Marketing Support program offers: |
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Zero inventory carrying costs & zero capital requirement |
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We take the risk out: On a rolling 30-day billing cycle, You only pay for LaneFX units when they are sold |
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Aggressive wholesale discounts |
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Our competitive wholesale pricing model gives you ultimate flexibility in retail pricing and pre-bundling |
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Comprehensive training program |
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Customized training for your sales and F&I teams, at no-charge |
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No-charge installation training and certification for your technicians 7 |
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PLUS Unprecedented Marketing Support |
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Co-branded Point-Of-Sale displays [see example] |
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Co-branded tri-fold customer brochures [see example] |
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POP hanging mirror tags [see example 1, example 2] |
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"Certified LaneFX Safety Center" designation and preferred placement in retailer/installer directory |
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Co-branded web page that integrates with your current web presence with no outside links |
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Protected vehicle brand / market combinations available |
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Hurry! Major markets are almost gone 8 |
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MADE IN U.S.A. Drivaware
reminds you to always wear your seatbelt, exercise caution when merging or changing lanes, obey all traffic laws and always rely on your primary senses in making driving decisions.
1 Claim based on new and pre-owned vehicle sales from dealers participating the LaneFX Pilot Dealer Program in the Detroit Metropolitan market from 1/2/06 through 4/30/06.
2 Source: J.D. Power & Associates Consumer Report on Emerging Automotive Technologies, 2004.
3 Source: BlindSpotSystems.com driver web poll and editorial review and ratings.
4 Source: ValeoRaytheon Systems' survey of NA auto dealers, 2003..
5 Source: University of Michigan OSAT Study of Emergeing Automotive Technologies, 2003.
6 The LaneFX New Car Edition is our top of the line LaneFX product and includes the most popular features such Turn
Signal Link, Mirror Speed Boost as well as ParkFX.
7 Limited to qualified, experienced technicians only.
8 Not available in all markets. Not all dealers qualify. Contact us for more details.
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