Drivaware announces LaneFX - The First Active Blind Spot Exposure System

Ann Arbor, Mich., June 5, 2006 - Drivaware® Inc. today announced the production release and immediate availability of  its debut driver awareness product: LaneFX™.  LaneFX® is an innovative automotive product that transforms a vehicle's power side mirrors into an on-demand Active Blind Spot Exposure System.

Whenever a turn signal is activated, or at the press of a button, LaneFX® moves the corresponding power mirror outward to sweep and expose the vehicle's blind spot. It pauses long enough for the driver to scan for any objects that may be lurking in the blind spot zone. Then, it reliably returns the power side mirror back to its original, driver-set position.
LaneFX™'s Patent Pending technology is designed from the ground up to be entirely universal. LaneFX® works with any vehicle equipped with power mirrors, new or pre-owned, domestic or import, including the most ECU-intensive and multiplexed vehicles on the market today. LaneFX® is packed with driver awareness features and is highly-customizable to the driver's preferences. Drivers can personalize how far each mirror expands, how long it pauses, and how fast it should move altogether. All customizations can be made separately to the driver-side and passenger-side power mirrors.
Khaled Malhas, Drivaware Founder & President said: "According to NHTSA, 1 out of 25 collisions on America's highways today is due to improper lane changes/merges. Further, J.D. Power & Associates has reported that blind spot systems were the second-most requested automotive technology by consumers in 2005. We recognized that the driver awareness / lane change segment is gaining significant momentum. As a result, we designed LaneFX® as a sensor-less blind spot exposure system that is truly universal and that we can drive through multiple channels including: auto dealers, mobile electronics / aftermarket retailers, as well as the OEM and tier-1 supplier channel."

"We're always looking for added revenue opportunities from a every vehicle sale." says Jeff Scott, Principal and General Manager, Dick Scott Automotive Group based in metro Detroit, Mich., "it's always challenging to introduce aftermarket products after a customer has decided on a vehicle. We signed on with the LaneFX® Pilot Dealer Program because I was impressed with how simply the product can be demonstrated to vehicle buyers and how quickly our customers see value in its impact on their daily commute."

"We've all been taught to turn our heads away from the traffic ahead to check our blind spot. During an average blind spot check, a vehicle travels more than half of a football field, unattended!" adds Khaled Malhas, "With LaneFX™, we allow drivers to stay focused on the road ahead while showing the contents of their blind spot zone using a comfortable, familiar interface: The vehicle's side mirror."

In recently-announced OEM blind spot detection systems (such as ValeoRaytheon Systems' LaneVueT and Volvo's BLIST systems), a computer and a sensor make the critical decision on whether an object is present in the blind spot zone. Further, such systems report these results through an interface that is entirely new to the driver. In contrast, LaneFX® is a blind spot exposure system, not a detector. LaneFX® simply exposes the contents of the blind spot zone to drivers allowing them to make their own informed driving decisions. By using the vehicle's power side mirror, drivers use a familiar interface that has no learning curve as it is already associated with the act of changing lanes. 

LaneFX® is available now through select auto dealers, aftermarket retailers and directly through LaneFX.com. The current production release of the LaneFX® product line features a number of Patent Pending innovations, including:

1. Mirror Speed Boost: safely accelerates power mirror motor speeds up to 200% of OEM speed for maximum responsiveness,

2. Turn Signal Link: with "Normal" and "Sticky" turn signal modes to suit any driving style,

3. Merge Mode: holds a mirror outward for as long as the driver needs to merge into traffic,

4. Intelligent Installs Technology: LaneFX® can self-learn the electrical configuration of the host vehicle with no need for complex programming,

5. ParkFX - Park Assist & Curb Exposure System: tilts one or both side mirrors downwards when the vehicle is engaged in reverse, and

6. "Mirror-in-Motion" LED indicators.

Media Contacts:
Kimberly Simpson
Drivaware Inc.
+1.734.649.3949
kimberly.simpson@drivaware.com

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LATEST NEWS: "Drivaware Releases Preliminary Consumer Survey on Driver Blind Spot Awareness"

Study shows cell phone use decreases driver likelihood to check vehicle's blind spots

Key Strategies for Total Driver On-Road Awareness

Defensive Driving is the Number One Key to Safe Driving Habits

If you've been out on the roads, you know that not everyone drives well. Some people speed aggressively. Others wander into another lane because they aren't paying attention. Drivers may follow too closely, make sudden turns without signaling, or weave in and out of traffic.

Aggressive drivers are known road hazards, causing one third of all traffic crashes. But inattentive driving is becoming more of a problem as people "multi-task" by talking on the phone, eating, or even watching TV as they drive. We can't control the actions of other drivers. But learning defensive driving skills can help us avoid the dangers caused by other people's bad driving.

Skills That Put You in Control

Before you get behind the wheel of all that glass and steel, here are some tips to help you stay in control:

Stay focused. There are a lot of things to think about when driving: road conditions, your speed, observing traffic laws and signals, following directions, being aware of the cars around you, checking your mirrors - the list goes on. Staying focused on driving - and only driving - is key.

Distractions, like talking on the phone or eating, make a driver less able to see potential problems. It's not just teen drivers who are at fault: People who have been driving for a while can get overconfident in their driving knowledge and let their driving skills get sloppy. All drivers need to remind themselves to stay focused.

Stay alert. Being alert (not sleepy or under the influence) allows you to react quickly to potential problems - like when the driver in the car ahead slams on the brakes at the last minute. Obviously, alcohol or drugs (including prescription and over-the-counter drugs) affect a driver's reaction time and judgment. Driving while tired has the same effect and is one of the leading causes of accidents. So rest up before your road trip.

Watch out for the other guy. Part of staying in control is being aware of the drivers around you and what they may suddenly do so you're less likely to be caught off guard. For example, if a car speeds past you on the highway but there's not much space between the car and a slow-moving truck in the same lane, it's a pretty sure bet the driver will try to pull into your lane directly in front of you. Anticipating what another driver may do prepares you to react.

Seven Secrets to Total Driving Awareness

When you drive defensively, you're taking control of the situation and keeping your eyes open for aggressive or inattentive drivers who might cause an accident. Here are seven easy things you can do:

1. Think safety first. Avoiding aggressive and inattentive driving tendencies yourself will put you in a stronger position to deal with other people's bad driving. Leave plenty of space between you and the car in front. Always lock your doors and wear your seatbelt to protect you from being thrown from the car in a crash.
2. Be aware of your surroundings. Check your mirrors frequently and scan conditions far ahead of you. If a vehicle is showing signs of aggressive driving, slow down or pull over to avoid it. If the driver is driving so dangerously that you're worried, try to get off the road or highway by turning right or taking the next exit if it's safe to do so.
3. Assume the worst. Assume that drivers will run through red lights or stop signs and be prepared to react. While driving, imagine that other drivers (especially truck drivers) don't see you when you are making your way into their path. Also, keep an eye on pedestrians and pets along the road.
4. Stay cool, calm, and collected. It's best to avoid making eye contact with aggressive drivers. As hard as it can be, ignore any aggressive facial or hand gestures. And don't race aggressive drivers - you run the risk of inciting their road rage. Other drivers do stupid things. The best drivers don't get mad or try to get even.
5. Get the authorities involved. If you see an aggressive driver or trouble ahead, get to a safe place to pull over and call authorities or the police. Any information you can provide - a description of the vehicle, its license plate number, the direction it's going - will be helpful. Some areas allow you to use your cell phone to call the appropriate authorities with special numbers like #77. If an aggressive driver crashes or causes an accident, try to stop safely a good distance from the scene. Wait for the police to arrive so that you can tell them about the aggressive behavior you witnessed.
6. Don't drive if you are under the influence or very sleepy. Alcohol, illegal drugs, and some prescription medications affect a person's judgment, including the ability to make important braking and steering decisions on the road. That means you'll be less able to react quickly and drive defensively. Sleepy drivers can be just as bad as intoxicated drivers, so make frequent rest stops or let a friend drive if you're tired.
7. Don't take risks. When in doubt, don't pass. And keep a safe following distance. That way you can avoid a collision, stay in your lane, and not get rear-ended if the driver in front of you slams on the brakes.

If you're interested in taking a full defensive driving course, contact your state's Department of Motor Vehicles. All states keep a list of defensive driving courses that are approved by the state - even some that are online. They cost money, but some insurance companies give people who've taken the course a discount in insurance rates.

Happy (defensive) driving!

How to Choose a Blind Spot & Backup Warning System

Know how the device mounts on your vehicle.

Camera and sensor systems that are mounted on the vehicle’s bumper or bodywork may necessitate drilling. They may not be the best choice if you lease your vehicle.

If you have a hitch, you can consider a model that mounts in the trailer-hitch receiver. But you would have to remove the system to use your hitch.

Other camera and sensor models mount on the license-plate frame. But some states prohibit frames because they can obscure the plate.

Within types, features vary. This is especially true with the sensor models we tested. The ultrasonic systems were generally the most sensitive, but their performance was adversely affected by rain, snow, or other inclement weather.

The microwave-based sensor systems we tested were not affected by weather but are less sensitive as a group. They also don’t warn the driver unless the vehicle or object behind it is moving.

The display quality of the camera-based models is very good, although it doesn’t match that of the larger screens on some carmakers’ systems. Most of the system displays turn on when the vehicle shifts into reverse, but one, the Audiovox, must be turned off and on manually.

The Blind Spot Problem is Becoming Quite Pervasive

Growing Demand for a Practical Solution Seen With Consumers, OEMs and Tier 1 Supplier Community.

The advanced Blind Spot Detection solutions market is now emerging with industry indications of considerable upside, starting with MY06 and MY07 vehicle line-ups.

At Drivaware, we have dedicated considerable product development resources to create, develop and production-ready three innovative Blind Spot Detection systems. While other companies are focused on producing car gadgets, we are focused on the efficiency of the system in terms of driver awareness. Two of these solutions are entirely original innovations, never seen before in the automotive marketplace. More broadly however, each Drivaware Blind Spot Detection solution has a compelling first-to-market advantage in its respective technology.

What You Can't See in Your Mirrors Can Hurt You

The blue car's driver sees the green car through his mirrors but cannot see the red car without turning to check his blind spot. Blind spots, in the context of driving an automobile, are the areas of the road that cannot be seen while looking forward or through either the rear-view or side mirrors. Blind spots can be eliminated by overlapping side and rear-view mirrors, or checked by turning one's head briefly, or by adding another mirror with a larger field of view. Detection of vehicles or other objects in blind spots may also be aided by systems such as video cameras or distance sensors, though these are not common in automobiles sold to the general public.

LaneFX is Leading the Way for Auto Safety and Driver Awareness Everyday

Drive Safer With the Drivaware LaneFX: Most of the time, when consumer electronics meet the automotive world, you get more stereo options and DVD players in the back seat. Drivaware has something a little more useful: the LaneFX, a controller than connects your power mirrors to your turn signals, so that when you signal (you do signal before you turn, right?), your mirrors swivel outward so that you can see your blind spot. Hey, if this keeps just one cyclist out of the hospital, I’m happy.

Derik’s Thoughts: Geeky and useful. Double threat!

LaneFX Safe Driving Tips:

LaneFX Helps Drivers Remember to Use Their Blinkers Before Merging or Changing Lanex

Latest LaneFX core driving tips gathered from LaneFX owners

• Wear your seatbelt. Almost 40 per cent of all vehicle occupants killed in 2002 were not wearing a seatbelt. So whether you're a driver or passenger, buckle up.
• Slow down. Excessive speed is a contributing factor in 20 per cent of occupant fatalities.
• Each year, 25 per cent of deaths and 40 per cent of serious injuries from vehicle collisions occur at intersections. Be careful, even when you have the right of way, and remember to treat a non-working traffic light like a four-way stop.
• In summer, there are more people on the roads in many different kinds of vehicles. Remember to watch out for motor bikes and bicycles and be courteous to these road users.
• The safest place for kids under 12 is in the back seat. Have kids travel in the back seat, especially when there is an airbag for the passenger seat.

Don't drink and drive

Impaired driving is a problem that seriously affects the safety of our roads. Every year more than 1,100 people die in alcohol-related collisions - that's about one-third of the total number of fatalities. Thousands more are injured, many of them permanently disabled. In fact, nearly 40 per cent of seriously injured drivers consumed alcohol prior to their collisions.

Driving a car taps into almost all our basic skills - perception, attention, judgment, decision making, physical reactions - as well as our ability to coordinate these skills. Alcohol impairs these skills and our ability to drive.

• Put simply, don't drink and drive.
• If you are hosting a party or function where alcohol is served, remember that you may be legally liable for damage caused by guests - even after they have left the premises.

Check your tires

Without proper maintenance, your tires could fail and cause you to lose control of your vehicle. Proper tire maintenance is not only critical to the safe operation of your vehicle, but will also improve fuel economy, extend tire life, provide better vehicle handling, help prevent avoidable breakdowns and collisions, and reduce exhaust emissions that contribute to environmental, health and climate change problems.

• Driving on under-inflated tires at high speeds on a warm summer day is a dangerous combination. For safety's sake, check your tires once a month, especially before you head out on a long trip.
• Make sure your tires are inflated to the correct levels and do not exceed the load limit of your vehicle. This information can usually be found on the inside of the driver's door.
• Inspect your tires regularly for uneven tread wear, cuts, cracks, bulges and foreign objects and rotate tires on a regular basis.

Sharing the road with large trucks and commercial vehicles

There are more commercial vehicles on Canada's roads now than ever before. These vehicles can be up to 40 times heavier than an average car and take more than twice the distance to stop. To prevent collisions with these vehicles, remember:

• Avoid cutting in front of trucks or braking suddenly in front of them.
• When you are in the driver's blind spot, move through quickly and never pass on the right, where the blind spot is even larger. If you can't see the driver's face in their side mirror, they can't see you.
• When passing a truck, ensure you can do it safely, signal, then pass promptly. Be prepared to encounter splash and spray on wet roads.

Cell phones and other distractions

Pay attention-don't engage in distracting activities while driving. Cell phones and other devices such as electronic navigation systems are emerging as factors in road collisions.

• Do not use a phone while driving.
• Turn the phone off before you start driving. Let callers leave a message.
• If there are passengers in the vehicle, let one of them take or make the call.
• If you're expecting an important call, let someone else drive.