Drivaware announces LaneFX - The First Active Blind Spot Exposure System

Ann Arbor, Mich., June 5, 2006 - Drivaware® Inc. today announced the production release and immediate availability of  its debut driver awareness product: LaneFX™.  LaneFX® is an innovative automotive product that transforms a vehicle's power side mirrors into an on-demand Active Blind Spot Exposure System.

Whenever a turn signal is activated, or at the press of a button, LaneFX® moves the corresponding power mirror outward to sweep and expose the vehicle's blind spot. It pauses long enough for the driver to scan for any objects that may be lurking in the blind spot zone. Then, it reliably returns the power side mirror back to its original, driver-set position.
LaneFX™'s Patent Pending technology is designed from the ground up to be entirely universal. LaneFX® works with any vehicle equipped with power mirrors, new or pre-owned, domestic or import, including the most ECU-intensive and multiplexed vehicles on the market today. LaneFX® is packed with driver awareness features and is highly-customizable to the driver's preferences. Drivers can personalize how far each mirror expands, how long it pauses, and how fast it should move altogether. All customizations can be made separately to the driver-side and passenger-side power mirrors.
Khaled Malhas, Drivaware Founder & President said: "According to NHTSA, 1 out of 25 collisions on America's highways today is due to improper lane changes/merges. Further, J.D. Power & Associates has reported that blind spot systems were the second-most requested automotive technology by consumers in 2005. We recognized that the driver awareness / lane change segment is gaining significant momentum. As a result, we designed LaneFX® as a sensor-less blind spot exposure system that is truly universal and that we can drive through multiple channels including: auto dealers, mobile electronics / aftermarket retailers, as well as the OEM and tier-1 supplier channel."

"We're always looking for added revenue opportunities from a every vehicle sale." says Jeff Scott, Principal and General Manager, Dick Scott Automotive Group based in metro Detroit, Mich., "it's always challenging to introduce aftermarket products after a customer has decided on a vehicle. We signed on with the LaneFX® Pilot Dealer Program because I was impressed with how simply the product can be demonstrated to vehicle buyers and how quickly our customers see value in its impact on their daily commute."

"We've all been taught to turn our heads away from the traffic ahead to check our blind spot. During an average blind spot check, a vehicle travels more than half of a football field, unattended!" adds Khaled Malhas, "With LaneFX™, we allow drivers to stay focused on the road ahead while showing the contents of their blind spot zone using a comfortable, familiar interface: The vehicle's side mirror."

In recently-announced OEM blind spot detection systems (such as ValeoRaytheon Systems' LaneVueT and Volvo's BLIST systems), a computer and a sensor make the critical decision on whether an object is present in the blind spot zone. Further, such systems report these results through an interface that is entirely new to the driver. In contrast, LaneFX® is a blind spot exposure system, not a detector. LaneFX® simply exposes the contents of the blind spot zone to drivers allowing them to make their own informed driving decisions. By using the vehicle's power side mirror, drivers use a familiar interface that has no learning curve as it is already associated with the act of changing lanes. 

LaneFX® is available now through select auto dealers, aftermarket retailers and directly through LaneFX.com. The current production release of the LaneFX® product line features a number of Patent Pending innovations, including:

1. Mirror Speed Boost: safely accelerates power mirror motor speeds up to 200% of OEM speed for maximum responsiveness,

2. Turn Signal Link: with "Normal" and "Sticky" turn signal modes to suit any driving style,

3. Merge Mode: holds a mirror outward for as long as the driver needs to merge into traffic,

4. Intelligent Installs Technology: LaneFX® can self-learn the electrical configuration of the host vehicle with no need for complex programming,

5. ParkFX - Park Assist & Curb Exposure System: tilts one or both side mirrors downwards when the vehicle is engaged in reverse, and

6. "Mirror-in-Motion" LED indicators.

Media Contacts:
Kimberly Simpson
Drivaware Inc.
+1.734.649.3949
kimberly.simpson@drivaware.com

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How to Choose a Blind Spot & Backup Warning System

Know how the device mounts on your vehicle.

Camera and sensor systems that are mounted on the vehicle’s bumper or bodywork may necessitate drilling. They may not be the best choice if you lease your vehicle.

If you have a hitch, you can consider a model that mounts in the trailer-hitch receiver. But you would have to remove the system to use your hitch.

Other camera and sensor models mount on the license-plate frame. But some states prohibit frames because they can obscure the plate.

Within types, features vary. This is especially true with the sensor models we tested. The ultrasonic systems were generally the most sensitive, but their performance was adversely affected by rain, snow, or other inclement weather.

The microwave-based sensor systems we tested were not affected by weather but are less sensitive as a group. They also don’t warn the driver unless the vehicle or object behind it is moving.

The display quality of the camera-based models is very good, although it doesn’t match that of the larger screens on some carmakers’ systems. Most of the system displays turn on when the vehicle shifts into reverse, but one, the Audiovox, must be turned off and on manually.

Gift Ideas for Car Lovers

Did you know that some folks use cars for reasons other than getting from one place to the other? Of course you did! For many owning a car, suv, or truck is an extension of their personality. It's about driving a vehicle and making a statement with it. Budget permitting some will choose the latest in suvs or trucks, while others will choose a more reasonable set of wheels.  Everyone loves their Freedom Machine and does their best to enhance and personalize it so a gift of automotive accessories is a great way to warm their heart.

So what exactly do you buy?

Well your final selection depends to some extent on your budget, but if you are short for vehicle accessory gift ideas, here are a few – a non-magnetic cell phone pad makes a great little car accessory for that dashboard – maybe an ashtray with some zing, for those who smoke and refuse to quit?, then there are the slightly more expensive accessories like seat covers, luggage carriers and removable steps for those hard to reach areas like the top of a truck. Ask yourself what kind of person you are planning to gift – you would be the best judge of that – remember when you are buying an accessories gift, or any kind of gift, try and get something that you know the person in question would love to receive, not something that you would like to get on your birthday! The dashboard cellmate in particular is a must have for every sports utility vehicle owner, who often go cross country across rough terrain. Nothing like a CellMate cell phone padto keep that mobile phone, ipod and maybe the ray ban glasses from being knocked all over the place! The custom made seat covers are a great way to personalize a vehicle. Going custom is the only way for hobbyists even if it means waiting an extra week.

Skis are one of the hardest things to fit in or on a sports vehicle. Maybe you could get your friend a ski rack if he or she is going on a ski trip with the vehicle. The ski rack goes conveniently on top of the car where they hold the skis parallel and over the vehicle, leaving ample room for other luggage. So you can see there’s something literally for everyone in terms of car accessories as personal gifts. Such a gift would no doubt be well appreciated from the receiver, and isn’t that what we want at the end of the day.

Don't Forget About Your Backup Blind Spots

Available ParkFX is the best park assist system to show you the parking boundaries and dangers around you when you're backing up

LaneFX Safe Driving Tips:

LaneFX Helps Drivers Remember to Use Their Blinkers Before Merging or Changing Lanex

Latest LaneFX core driving tips gathered from LaneFX owners

• Wear your seatbelt. Almost 40 per cent of all vehicle occupants killed in 2002 were not wearing a seatbelt. So whether you're a driver or passenger, buckle up.
• Slow down. Excessive speed is a contributing factor in 20 per cent of occupant fatalities.
• Each year, 25 per cent of deaths and 40 per cent of serious injuries from vehicle collisions occur at intersections. Be careful, even when you have the right of way, and remember to treat a non-working traffic light like a four-way stop.
• In summer, there are more people on the roads in many different kinds of vehicles. Remember to watch out for motor bikes and bicycles and be courteous to these road users.
• The safest place for kids under 12 is in the back seat. Have kids travel in the back seat, especially when there is an airbag for the passenger seat.

Don't drink and drive

Impaired driving is a problem that seriously affects the safety of our roads. Every year more than 1,100 people die in alcohol-related collisions - that's about one-third of the total number of fatalities. Thousands more are injured, many of them permanently disabled. In fact, nearly 40 per cent of seriously injured drivers consumed alcohol prior to their collisions.

Driving a car taps into almost all our basic skills - perception, attention, judgment, decision making, physical reactions - as well as our ability to coordinate these skills. Alcohol impairs these skills and our ability to drive.

• Put simply, don't drink and drive.
• If you are hosting a party or function where alcohol is served, remember that you may be legally liable for damage caused by guests - even after they have left the premises.

Check your tires

Without proper maintenance, your tires could fail and cause you to lose control of your vehicle. Proper tire maintenance is not only critical to the safe operation of your vehicle, but will also improve fuel economy, extend tire life, provide better vehicle handling, help prevent avoidable breakdowns and collisions, and reduce exhaust emissions that contribute to environmental, health and climate change problems.

• Driving on under-inflated tires at high speeds on a warm summer day is a dangerous combination. For safety's sake, check your tires once a month, especially before you head out on a long trip.
• Make sure your tires are inflated to the correct levels and do not exceed the load limit of your vehicle. This information can usually be found on the inside of the driver's door.
• Inspect your tires regularly for uneven tread wear, cuts, cracks, bulges and foreign objects and rotate tires on a regular basis.

Sharing the road with large trucks and commercial vehicles

There are more commercial vehicles on Canada's roads now than ever before. These vehicles can be up to 40 times heavier than an average car and take more than twice the distance to stop. To prevent collisions with these vehicles, remember:

• Avoid cutting in front of trucks or braking suddenly in front of them.
• When you are in the driver's blind spot, move through quickly and never pass on the right, where the blind spot is even larger. If you can't see the driver's face in their side mirror, they can't see you.
• When passing a truck, ensure you can do it safely, signal, then pass promptly. Be prepared to encounter splash and spray on wet roads.

Cell phones and other distractions

Pay attention-don't engage in distracting activities while driving. Cell phones and other devices such as electronic navigation systems are emerging as factors in road collisions.

• Do not use a phone while driving.
• Turn the phone off before you start driving. Let callers leave a message.
• If there are passengers in the vehicle, let one of them take or make the call.
• If you're expecting an important call, let someone else drive.

How To Avoid Car Gadgets & Choose the Right Park Assist Technology for Your Driving Safety

Know how the device mounts on your vehicle.

Camera and sensor systems that are mounted on the vehicle’s bumper or bodywork may necessitate drilling. They may not be the best choice if you lease your vehicle. If you have a hitch, you can consider a model that mounts in the trailer-hitch receiver. But you would have to remove the system to use your hitch. Other camera and sensor models mount on the license-plate frame. But some states prohibit frames because they can obscure the plate.

Within types, features vary. This is especially true with the sensor models we tested. The ultrasonic systems were generally the most sensitive, but their performance was adversely affected by rain, snow, or other inclement weather.

The microwave-based sensor systems we tested were not affected by weather but are less sensitive as a group. They also don’t warn the driver unless the vehicle or object behind it is moving.

The display quality of the camera-based models is very good, although it doesn’t match that of the larger screens on some carmakers’ systems. Most of the system displays turn on when the vehicle shifts into reverse, but one, the Audiovox, must be turned off and on manually.

Mobile Electronics Retailers - Get the Hottest Car Gadget This Year

LaneFX is a great addition to your store's new product selection. It's a brand new automotive safety system that drives new customer segments to your store, like senior citizens and first-time drivers. LaneFX beats blind spot mirrors, radar detectors, and virtually any car gadget out there! Don't be blind to cheap aftermarket blind spot mirrors, driver safety is affected by distorted side view mirrors. Check our the LaneFX retailer program today.

"Geeky and useful" What a Great Combination!

That's what the gadget and new mobile technology media has been saying about LaneFX. It's the ultimate gearhead accessory for your car or truck. The latest car gadget is now fully-customizable, guaranteed to be 100% universal and best of all, there is no car gadget that's cooler than the one that could save your life. LaneFX tops the latest and hottest car gadgets for its innovation, invention, wide appeal and novelty.