About this Privacy Policy
Drivaware Inc. is the parent company that produces the LaneFX product line and operates this LaneFX.com
e-commerce property. Our passion and mission is to improve your driving awareness and safety, not to collect or resell your personal information. As such, Drivaware Inc. (“Drivaware”) is committed to never reselling your personal information to third parties and to take every reasonable measure to safeguard and protect such information. In order to ensure your privacy, information collected through the LaneFX.com web site at www.LaneFX.com ("Site') is used only in the manner and for the purposes described in this privacy policy ("Privacy Policy.")
User Consent to Privacy Policy
Any person accessing, browsing, or otherwise using the Site, either manually or via an automated device or program, shall be considered a ("User"). All Users are bound by the terms of this Privacy Policy. Users consent to the collection, use, and disclosure of personally identifiable User information ("Information") pursuant to the terms of this Privacy Policy.
The following is a definition of the data types collected from Users in this web property subject to this Privacy Policy:
- Drivaware collects the email address of Users that email a question, inquiry or comment to Drivaware or those who submit a LaneFX Moments story.
- Drivaware collects the billing and shipping addresses, including relevant e-mail, phone, credit card numbers, card verification values (CVV) and expiration dates of Users who purchase a product from Drivaware through the Site. This includes Users who register to become LaneFX.com members, or those Users who enter any contests or other promotional features available on the Site.
- Drivaware does not store a User's credit card information. This information must be re-entered each time an item is purchased.
- Through the use of "cookies" (For more information regarding Cookies, see below), Drivaware may collect and store anonymous information relating to Users' browsing patterns, including, for instance, the User's browser version, site referral information, IP address, operating system, and other technical Site use information.
Cookies
The Site uses a feature of Internet web browsers called a Cookie, which is a file that a User's web browser places on a User's computer's hard drive, to assign an identification code to the computer and to collect anonymous browsing information. On this Site, Cookies are used in conjunction with session variables only to track a User's shopping cart and expire as soon as an order is completed or if a shopping cart sits idle for a lengthy period without being checked-out. Drivaware does not use Cookies to retrieve Information about Users from a User's computer unless the User knowingly and willingly provided such Information. For instance, Drivaware's cookies never collect any Information and the Cookies do not collect, store or contain any credit card information.
You may set your Internet web browser to notify you when you receive a Cookie or to prevent Cookies from being sent. If you prevent a Cookie from being sent, you may limit the functionality Drivaware can provide you when you visit the Site, especially when purchasing an item on the Site.
Use of Information
Drivaware uses the Information collected from its Users to:
- Respond to Users' questions or comments;
- Administer a User's contest entry or entry in other promotional feature;
- Fulfill a User's purchase request and notify Users of their order status; and
- Notify Users regarding important functionality changes to the Site, new LaneFX.com services and special offers.
- Provide Users with important information on the launch or significant updates of other Drivaware products and web properties.
Partnership with Yahoo! Merchant Services
All e-commerce services in this Site are provided by Yahoo! Merchant Services / Yahoo! Search Marketing ("YSM"). YSM is contracted to monitor certain pages of this Site for the purpose of reporting web traffic, statistics, advertisement 'click-throughs', and/or other activities to Drivaware. YSM may use Cookies, Web beacons, and/or other monitoring technologies to compile anonymous statistics on our Site Users. No personally identifiable data is collected by or transferred to YSM.
Updating or Deleting User Information
Drivaware offers Users who have provided Information to Drivaware an opportunity to review the Information provided to update or correct any errors. Users also can delete any
Information provided to Drivaware or make choices about whether to receive special offers from Drivaware or any of our friends.
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