LaneFX is not like blind spot mirrors. It's only a mobile electronics system that moves your power mirrors in lane changes and merges.

HOME: Are you looking for a great technology or auto safety story idea? Look no further than the award-winning LaneFX and ParkFX auto safety systems. LaneFX is an industry-leading auto safety and lane change blind spot mirror technology. But at the same time, it makes for a great new gadget story because it addresses a problem that every driver out there can identify with. So go ahead! Download our LaneFX Media Kit and get your thought-starters instantly. Plus, be sure to check out the LaneFX auto safety DVD (also available in streaming video) and experience LaneFX in its natural habitat: America's highways. LaneFX: It's much more than a blind spot mirror, much more than a car gadget!

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CONTENTS: LaneFX Wholesale Pricing Information for Mobile Electronic Retailers & Distributors

How to Choose a Blind Spot & Backup Warning System

Aftermarket companies offer three types of backup systems: rear-view cameras, sensor systems, and mirror tilt-down. Use Types to decide which type best suits your needs. For all camera and sensor systems, we recommend professional installation.

No matter what type of system you choose, consider these things when deciding on a specific model:

Know how the device mounts on your vehicle.

Camera and sensor systems that are mounted on the vehicle’s bumper or bodywork may necessitate drilling. They may not be the best choice if you lease your vehicle.

If you have a hitch, you can consider a model that mounts in the trailer-hitch receiver. But you would have to remove the system to use your hitch.

Other camera and sensor models mount on the license-plate frame. But some states prohibit frames because they can obscure the plate.

Within types, features vary. This is especially true with the sensor models we tested. The ultrasonic systems were generally the most sensitive, but their performance was adversely affected by rain, snow, or other inclement weather.

The microwave-based sensor systems we tested were not affected by weather but are less sensitive as a group. They also don’t warn the driver unless the vehicle or object behind it is moving.

The display quality of the camera-based models is very good, although it doesn’t match that of the larger screens on some carmakers’ systems. Most of the system displays turn on when the vehicle shifts into reverse, but one, the Audiovox, must be turned off and on manually.

Compare Backup Sensors & Cameras to ParkFX for the Most Reliable Backup Warning Technology

Not all reversing aids are equal. The sensing technology and the indicating method are critical to your driving safety.

How A Park Assist System Alerts You

One option is video, which at first seems like a great choice. But one major flaw with having a video camera affixed to the back of your car with a monitor on your dashboard is that it also forces you to look forward while backing up. That can disturb your perception, your reaction time, and feel very unnatural. They are also extremely expensive, and you'll pay thousands of dollars to have a video system attached to your car, whether from the dealer or an aftermarket supplier.

Compare that to other bargain basement devices which actually have LED displays (little red lights) on your dashboard. These are cumbersome -- almost useless -- for much the same reason as video: when you drive in reverse, you naturally look behind you, and you'll never see the little red lights. They are also hard to read in bright sunlight.

Some other bargain technologies use a tone which beeps more rapidly as you get closer to an obstacle. You can at least hear the relative distance just by listening to the beeps, but you have to practice a bit to really understand how far you are from danger.

That's why an audible voice sensor is best. It tells you in a spoken voice exactly how far away you are. Not only do you not have to awkwardly look forward at your dashboard, you'll know without guessing how much further you can safely back up.

How A Reversing Aid Detects Objects

If you've never seen or used a reversing aid, you might be surprised at how technically advanced they actually can be.

Reversing aids use a variety of technologies to sense an object behind the car. Some units use Doppler radar, and others use infrared sensors, but by far the most accurate method of detection is the one the U.S. Navy uses on its submarines: sonar.

Sonar can operate in any weather, including direct sunlight or rain. And it doesn't require that the car be moving in order to sense an obstruction.

Track Your Buddies on the Highway With New Gadget

blind spot use with TomTom TomTom's portable car navigator systems have a new feature called TomTom Buddies. Stuff magazine reports that the new friend tracking system allows people to not only send messages back and forth but keep track of where their friends are located.

Called TomTom Buddies, the feature lets you track your mates wherever you go – and in return, they get to track you too.

All you do is invite other TomTom users -- you'll have to shun your Garmin and Navman chums - to be your authorized 'buddy'. The idea is that the Buddies service will be like an exclusive club through which you can send each other text messages and locations you think are interesting.

If you feel like being a loner for a bit you can select the privacy option which lets you hide your location. Plus, if any of your Buddies keep sending you many Points of Interest -- dodgy McDonald drive-ins, for example -- you can delete them.
It could be a very useful system for driving vacations involving more than one vehicle. Carpooling parents and corporations with fleets of vehicles might also find this type of service useful.

Top Fun Gifts for Tech Lovers Under $40

Do you have friends who are more into gadgets and technology that it seems like a crazy obsession almost? Are you trying really hard to get something that won't be quickly replaced by the next model, or the smaller and faster machine? Well, then this guide is for you. Gadgets can make excellent gifts, especially for the tech-savvy. However, a vast majority of them can be extremely deadly to your budget. So what should you do in these cases? Surprisingly, there are many options available to you today. Before we go into the top gadgets gifts, here are some tips :

Don't go for the older model of something because it's cheaper. If your friend is really tech-savvy, he/she will want to get the newer one anyway.

Make sure that these gadgets are useful or fun and won't be extra work or cost for them. For example, avoid getting something like a car security device that requires long installation time and effort.

If you get something that needs batteries to run, include the batteries in it.

Always try to bundle something with the gift that will increase the effectiveness of the gift or help in some other way. For example, I often recommend bundling theLight In The Darkness program with many things because it helps remove the financial pressure on someone and is super cheap for what it offers.

If it's a battle between something that's useful and sentimental, always get the pragmatic gift for a guy, and the sentimental/decorative gift for the woman.

Here's a quick look at some of the different options available to you for gift giving this holiday season. All of the following gadgets cost $40 or lower:

Scrolling License Plate Frame :

The scrolling license plate frame is for those who get bored of the meaningless license plate pretty quick and would rather have a message to go with their license plates. The frame displays a scrolling message on the back of the car. The messages are customizable and you can create your own messages with it. Here's what the Scrolling License Plate Frame offers:

License plate frame features a built-in scrolling message display.

Create up to five custom messages with up to 120 characters each.

Gift Ideas for Car Lovers

Did you know that some folks use cars for reasons other than getting from one place to the other? Of course you did! For many owning a car, suv, or truck is an extension of their personality. It's about driving a vehicle and making a statement with it. Budget permitting some will choose the latest in suvs or trucks, while others will choose a more reasonable set of wheels.  Everyone loves their Freedom Machine and does their best to enhance and personalize it so a gift of automotive accessories is a great way to warm their heart.

So what exactly do you buy?

Well your final selection depends to some extent on your budget, but if you are short for vehicle accessory gift ideas, here are a few – a non-magnetic cell phone pad makes a great little car accessory for that dashboard – maybe an ashtray with some zing, for those who smoke and refuse to quit?, then there are the slightly more expensive accessories like seat covers, luggage carriers and removable steps for those hard to reach areas like the top of a truck. Ask yourself what kind of person you are planning to gift – you would be the best judge of that – remember when you are buying an accessories gift, or any kind of gift, try and get something that you know the person in question would love to receive, not something that you would like to get on your birthday! The dashboard cellmate in particular is a must have for every sports utility vehicle owner, who often go cross country across rough terrain. Nothing like a CellMate cell phone padto keep that mobile phone, ipod and maybe the ray ban glasses from being knocked all over the place! The custom made seat covers are a great way to personalize a vehicle. Going custom is the only way for hobbyists even if it means waiting an extra week.

Skis are one of the hardest things to fit in or on a sports vehicle. Maybe you could get your friend a ski rack if he or she is going on a ski trip with the vehicle. The ski rack goes conveniently on top of the car where they hold the skis parallel and over the vehicle, leaving ample room for other luggage. So you can see there’s something literally for everyone in terms of car accessories as personal gifts. Such a gift would no doubt be well appreciated from the receiver, and isn’t that what we want at the end of the day.

Gadget Gifts: The Must-Have Gadgets of 2006 Holida Season

Looking for great tech gear? Check out these magnificent seven.

Santa isn't the only one who's been making a list and checking it twice. Over the last year hundreds of gizmos have passed through Chez Freak, but only a handful inspire sincere gadget lust.

These devices all share certain traits: They serve a real need (read: not yet another iPod accessory). They're innovative. Most important, they're simple to use. Plug them in, turn them on, and they work. The way it should be.

iRobot Dirt Dog
Meet man's new best friend. iRobot's Dirt Dog is a sweeper designed for use in basements and garages. Just push the "Clean" button and stand back. It scuttles about picking up wood shavings, loose screws, and other weekend workshop detritus. The $130 price is worth howling about, too.

MusicGremlin
With the Wi-Fi-enabled MusicGremlin, you can download songs from any hotspot and then legally swap them with your buddies online. Sure, navigating through songs could be easier, and $300 (plus $15 a month for the music service) is pricey for a device with only 8GB of storage. But being able to download virtually any song, anytime, anywhere, is wicked cool.

Pure Digital Point and Shoot Camcorder
This pocket-size digital videocam lets you capture 30 minutes of decent-looking video in its 512MB of flash memory and then transfer the clips to your PC via a clever USB "arm" that swings out from the base of the unit. The camera's built-in software allows you to manage videos, e-mail downsized clips to friends, or share your masterpieces on Google Video with just a few clicks. The features are bare-bones--only 2X zoom, 640-by-480 clips, and minimal playback options on a 1.5-inch LCD--but then again, so is the $130 price.

PowerSquid Surge3000 Calimari
Even I find it odd how excited I am about this $80 power strip. Yes, it really looks like a squid: Six tentaclelike plugs extend to handle power bricks without blocking other sockets, and its surge protection (up to 3240 joules) keeps your pricey gear from getting fried. Two plugs even light up so you can find them in the dark. It's ideal for geeks with too many gadgets and nowhere to plug them.

Sony Reader
This device redefines the electronic book. Sony's glare-free screen and E Ink technology are amazing, the unit is push-button easy to use, and its 7-by-5-inch size strikes the perfect compromise between a PDA and a laptop. The $350 Reader can hold around 80 books in its 64MB of memory, and more when you add a Sony Memory Stick or an SD Card. Sony launched with about 10,000 titles in its proprietary e-book format (the unit also reads text, Acrobat, and Word files). Pricing and availability of titles will vary, but the gizmo itself is terrific. (For details, see our review.)

Zvox 325
One wire--that's all the Zvox 325 ($349) needs to produce booming audio from your TV, MP3 player, or DVD machine. Just plug in this VCR-size speaker unit and connect it to the device's headphone jack. Two knobs let you control volume and switch from stereo to surprisingly good surround sound. It's simplicity itself.

PicoCricket
I got this robotics kit for my 7-year-old daughter, but soon I was fighting her for it. PicoCricket ($250) combines Lego pieces and fuzzy pipe cleaners with sophisticated light, motion, and sound sensors. Kids build their own toys and then program them to respond to stimuli by dragging and dropping "PicoBlocks"--brightly colored shapes that represent different chunks of object-oriented code. So, for example, you can build a flower that plays music when the sun rises, or a birthday cake that lights up when you touch it. You'll need about 30 minutes with Pico's quick-start guide to master the basics, but far longer before you're willing to let your kids have at it.

A Merry Geekmas to all, and to all a good night.

Buy LaneFX

Upgrade Your LaneFX
Accessories & Add-On's
Locate Certified Installers
Web Specials & Promotions
Guaranteed Universal Fit

FEATURES & OPTIONS

Standard Features Interactive List
Standard Features Printable List
Turn Signal Link
ParkFX
Mirror Speed Boost
Instant Web Upgrades
Accessories & Add-On's Multi-Vehicle Kit
Accessories & Add-On's End-of-Lease Kit
Accessories & Add-On's Parts Bin

BLIND SPOT INFO

About Drivaware Inc.
Press Room[ and Media Library ]
Press Room[ and Media Library ] LaneFX TV
Press Room[ and Media Library ] Press Releases
Investors Forum
New Car Dealers
Aftermarket Retailers & Distributors
Auto OEM's
Trading Partner Login [ Restricted Access ]

FEATURED AUTO SAFETY ARTICLES & OTHER LINKS FOR SAFE LANE CHANGES

LaneFX is Safe for Leased Vehicles
LaneFX Voted #1 Driver Awareness Technology by BlindSpotSystems.com

HOW TO CHANGE LANES SAFELY WITH LANEFX

LaneFX Demo

Virtual LaneFX Tour
Top 10 Ways Drivers Use LaneFX
LaneFX Moments
Blind Spot Challenge / Driver Awareness Index Study
Driver Safety Surveys

COMPARE LATEST 12-VOLT CAR GADGETS

Competitive Comparisons
Why LaneFX is Right For You
Compare LaneFX
10 Reasons to Replace Your Stick-On Convex Auxilliary Mirrors with LaneFX
Independent Research Studies Stress the Importance of Safer Lane Changes

CONTACT OUR EXPERT DRIVERS ED INSTRUCTORS

Contact Us
Support Central
Owners Guide
Installation Guide
Warranty & Return Policy
Contact Technical Support
Frequently-Asked Questions (FAQ)
FAQ Printer Friendly Version
Tell A Friend About LaneFX
Drivaware Corporate Info
AARP: Safe Driving Tips for Senior Drivers
LaneFX Site Map Site MapLaneFX Site Map Drivaware Corporate Gateway CorporateDrivaware Corporate Gateway Chat with LaneFX Safety Team Customer ServiceContact Customer Service View Shopping Cart / Checkout Shopping Cart
LaneFX is proudly made in the USA using US-sourced components MADE IN U.S.A. Drivaware reminds you to always wear your seatbelt, exercise caution when merging or changing lanes, obey all traffic laws and always rely on your primary senses in making driving decisions. Drivaware and LaneFX are trademarks of Drivaware Inc. Patents Pending. Copyright © 2006-09. All rights reserved. Drivaware Inc. 1756 Plymouth Rd., Suite #500, Ann Arbor, MI 48105 USA.
 
 
LaneFX is designed from the ground up for greater price competitiveness, higher customer appeal, and better profitability for our resellers.
     
We continuously benchmark LaneFX against the best-selling automotive aftermarket products on the market. The results are simply unbeatable.
 
3
LaneFX is a 30 second show-and-tell
 
The most brilliant aspect of LaneFX is its simplicity. A 30-second demonstration usually leads to greater customer interest and eventually a sale. There is no in-vehicle add-on products that can be demo'd in less time than LaneFX, not even satellite radio. The quicker the product presentation, the less taxing it will be on your customer's attention span and willingness to buy.

Don't forget the power of LaneFX's "wow-factor". Your buyers invariably react with the "Why didn't I think of that!" response. That's the reaction you want because more discussion leads to more consideration which ultimately lead to a sale.
 
4

LaneFX drives incremental revenues from installation services and add-on's

 
As a valued LaneFX Reseller, your retail locations will be trained and designated as LaneFX Certified Installation Centers. Since every LaneFX system sale leads to installation services (approx. 3 labor hrs + supplies), your opportunity to drive more revenue and margin from every LaneFX transaction continues to increase.
   
5

LaneFX can drive more revenues well after the sale

 

LaneFX is pioneering a brand new way to do business in the automotive aftermarket. It is designed to help generate more revenues to our resellers well after a customer purchases and installs a LaneFX system.

LaneFX's Soft Optioning technology allows customers to purchase and instantly activate optional system features directly from the internet. Your customers can do so at anytime after you've sold and installed their initial LaneFX system. Every Instant Web Upgrade that one of your customers purchases at LaneFX.com translates into follow-on revenue dollars to you. This is a partnership commitment that you won't see from traditional aftermarket product manufacturers.

   
6

LaneFX Certified Safety Center program gives you unprecedented marketing support

 
Our team is committed to your success with the LaneFX product. As such, we have designed a marketing support program that is comprehensive and can be easily integrated within your retail operations. See the adjacent column for a summary of our LaneFX Certified Safety Center program benefits.
 
1
LaneFX has a broader, higher customer appeal
 
J.D. Power & Associates has ranked blind spot systems as the second-most requested automotive technology by consumers 2. Your buyers experience the effects of changing lanes in their daily commutes and are ready for a solution that fits their driving style. LaneFX is simple, adaptable, and customers get it!
 
2
LaneFX draws unique consumer segments that currently don't visit mobile electronics stores
 

Let's face it: The 12-volt market is steadily shrinking. Last year's technology is today's commodity and with limited new product categories, retailers are selling the same products to the same customers at dwindling margins.

Not convinced? Ask yourself: When was the last time a senior citizen walked into your showroom? When was the last time a soccer mom (women drivers with Minivans/SUVs) bought something from your store?

Because LaneFX brings focus to driving safety, you will see it become a catalyst to new consumer segments with higher spending potential. In fact, since the introduction of LaneFX, 28% of our direct sales have been to senior citizens (most with AARP) and 31% of our sales were to women drivers.

We don't need to tell you about your business. The automotive aftermarket (wholesale or retail) segment is highly competitive with razor-thin product margins and demanding customer base. Sure, you could stock yet another iPod link, nav unit, remote start or a good old radar detector. But where are the margins? Where's the exclusivity? Stocking these popular product segments only builds a "me-too" product selection where you can only compete on price. Additionally, none of these products differentiate your stores in the eyes of the customer and you're still faced with that pesky product profitability issue.

Meet LaneFX: the brand new aftermarket product that is so new, so innovative that it has created an entirely new product category in the mind of the consumer: the Driver Awareness Technologies segment. LaneFX has wide product appeal, low customer-resistence and can drive higher closing ratios and healthier wholesale and retail margins to your bottom line.

All of this focus on margin cannot be possible without the right pricing model. LaneFX's wholesale pricing (to both distributors as well as retailers) is one of the most aggressive in the industry. The gap between our wholesale prices and the MSRP for the LaneFX product line gives you unprecedented flexibility in packaging the product to your buyers. But don't take our word for it! Request LaneFX Reseller Program information including our introductory wholesale pricing sheet. You will be pleased with the way LaneFX fits your business.

 
J.D. Power & Associates' Consumer Survey on Emerging Automotive Technologies reports:
2nd

most wanted feature by consumers in their next new vehicle purchase 2

79%
of consumers would purchase blind spot system 2
Plus,
Voted #1
 
In an ongoing web poll 3, LaneFX was voted Best 2006 Driver Awareness Technology by over 2,000 drivers

The LaneFX Certified Safety Center Program is one of the most unique reseller marketing support programs in the business. It is designed to reduce your risk and to drive more revenue and margin to your business.
 

 
Download the LaneFX Reseller Program brochure and see how LaneFX can drive more margin to your showroom.


Our Reseller Marketing Support program offers:
 
Aggressive wholesale discounts
 
-
Our competitive wholesale pricing model gives you ultimate flexibility in retail pricing and pre-bundling
 
-
Special additional discounts for high volume / multi-point resellers.
 
Comprehensive training program
 
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Customized training for your sales teams, at no-charge
 
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No-charge installation training and certification for your technicians 5
 
PLUS Unprecedented Marketing Support
 
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Co-branded Point-Of-Sale displays [see example]
 
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Co-branded tri-fold customer brochures [see example]
 
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POP hanging mirror tags [see example 1, example 2]
 
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"Certified LaneFX Safety Center" designation and preferred placement in retailer/installer directory
 
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Co-branded web page that integrates with your current web presence with no outside links
 
Protected vehicle brand / market combinations available
 
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Hurry! Major markets are almost gone 6



1
Claim based on new and pre-owned vehicle sales from dealers participating the LaneFX Pilot Dealer Program in the Detroit Metropolitan market from 1/2/06 through 4/30/06.
2 Source: J.D. Power & Associates Consumer Report on Emerging Automotive Technologies, 2004.
3 Source: BlindSpotSystems.com driver web poll and editorial review and ratings.
4 Source: ValeoRaytheon Systems' survey of NA auto dealers, 2003..
5 Limited to qualified, experienced technicians only.
6
New car dealers only. Not available in all markets. Not all dealers qualify. Contact us for more details.