LaneFX is not like blind spot mirrors. It's only a mobile electronics system that moves your power mirrors in lane changes and merges.

HOME: Are you looking for a great technology or auto safety story idea? Look no further than the award-winning LaneFX and ParkFX auto safety systems. LaneFX is an industry-leading auto safety and lane change blind spot mirror technology. But at the same time, it makes for a great new gadget story because it addresses a problem that every driver out there can identify with. So go ahead! Download our LaneFX Media Kit and get your thought-starters instantly. Plus, be sure to check out the LaneFX auto safety DVD (also available in streaming video) and experience LaneFX in its natural habitat: America's highways. LaneFX: It's much more than a blind spot mirror, much more than a car gadget!

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CONTENTS: LaneFX Wholesale Pricing Information for Mobile Electronic Retailers & Distributors

More than 2,400 children are accidentally backed-up over each year in the U.S.

And of those, more than 100 die. With the proliferation of SUVs and mini-vans, drivers aren't aware of the enormous rear view blind spots that prevent them from seeing what's behind them, especially small objects, animals, people, and children. Some of these blind spots are even greater than the length of an average driveway! Senators Hillary Clinton (D-New York) and John Sununu (R-New Hampshire) have recently proposed legislation requiring the U.S. Department of Transportation to issue regulations aimed at reducing accidents that frequently kill or injure children in cars. But until that legislation is passed, it's up to the driver to protect their loved-ones and prevent a tragedy by using a Park Assist system or a backup camera.

In fact, the Centers for Disease Control and Prevention estimated 2,767 people were treated in emergency rooms from July 2000 through June 2001 because of backovers. "This is a huge problem," Fennell said. "A lot of [the problem] is due to the change in our vehicle mix" that has more people driving tall-profile vehicles, she said.

Indeed, Fennell's research indicates that "in 60 percent of the [backover] cases, it's a truck, van or SUV that's involved," Fennell said. The reduced rearward visibility is caused by the design and tall profile of SUVs, pickup trucks and even vans.

The top edge of the tailgates and liftgates in these vehicles typically sits high and so do the vehicles themselves. This means that unaware children and small-stature adults and anything not tall enough to be visible in the rear window glass might be run over as the vehicle is backing up.

Consumers can choose from a wider range of aftermarket vehicle-backup systems since our last report, including new and improved designs.

All such systems are intended to help drivers detect objects within the blind spot behind the vehicle.

New are camera systems such as the Audiovox and ParkFX we tested that offer a “picture in the mirror” feature. The display is on a mirror that fits on top of or replaces the existing rear-view mirror, so you don’t have to choose between looking at the display and at the rear-view mirror while backing up. ParkFX also combines a camera with an audible sensor, so you can see and hear potential trouble. We would like to see more backup warning systems on the market that combine camera and sensor technologies.

Backup systems are typically marketed as parking aids, not safety equipment. But our tests show that the camera models can also help drivers avoid backover-accident injuries and fatalities.

Why Turn Your Head Away From Traffic?

Turn your side mirror instead whenever you need to change lanes!

LaneFX is a controller that links your car's power mirrors and turn signals, and whenever you use your turn signal, it automatically moves the mirrors outwards so you can instantly see in your blind spot. LaneFX can also be outfitted with ParkFX, which tilts both mirrors down so you can see where you're parking.

What a great idea—this beats the hell out of that "objects are closer than appear" concept which gives you a distorted view of reality in that right-side rearview mirror.

LaneFX does make two assumptions, though: that you have power mirrors in your car and that you actually use your turn signals when you're going to change lanes. You do signal when you're changing lanes, don't you? Sale prices start below $170. What a deal! Get one in time for the holidays and have safer winter driving.

Gift Ideas for Car Lovers

Did you know that some folks use cars for reasons other than getting from one place to the other? Of course you did! For many owning a car, suv, or truck is an extension of their personality. It's about driving a vehicle and making a statement with it. Budget permitting some will choose the latest in suvs or trucks, while others will choose a more reasonable set of wheels.  Everyone loves their Freedom Machine and does their best to enhance and personalize it so a gift of automotive accessories is a great way to warm their heart.

So what exactly do you buy?

Well your final selection depends to some extent on your budget, but if you are short for vehicle accessory gift ideas, here are a few – a non-magnetic cell phone pad makes a great little car accessory for that dashboard – maybe an ashtray with some zing, for those who smoke and refuse to quit?, then there are the slightly more expensive accessories like seat covers, luggage carriers and removable steps for those hard to reach areas like the top of a truck. Ask yourself what kind of person you are planning to gift – you would be the best judge of that – remember when you are buying an accessories gift, or any kind of gift, try and get something that you know the person in question would love to receive, not something that you would like to get on your birthday! The dashboard cellmate in particular is a must have for every sports utility vehicle owner, who often go cross country across rough terrain. Nothing like a CellMate cell phone padto keep that mobile phone, ipod and maybe the ray ban glasses from being knocked all over the place! The custom made seat covers are a great way to personalize a vehicle. Going custom is the only way for hobbyists even if it means waiting an extra week.

Skis are one of the hardest things to fit in or on a sports vehicle. Maybe you could get your friend a ski rack if he or she is going on a ski trip with the vehicle. The ski rack goes conveniently on top of the car where they hold the skis parallel and over the vehicle, leaving ample room for other luggage. So you can see there’s something literally for everyone in terms of car accessories as personal gifts. Such a gift would no doubt be well appreciated from the receiver, and isn’t that what we want at the end of the day.

How To Avoid Car Gadgets & Choose the Right Park Assist Technology for Your Driving Safety

Aftermarket companies offer three types of backup systems: rear-view cameras, sensor systems, and mirror tilt-down. Use Types to decide which type best suits your needs. For all camera and sensor systems, we recommend professional installation.

No matter what type of system you choose, consider these things when deciding on a specific model:

Know how the device mounts on your vehicle.

Camera and sensor systems that are mounted on the vehicle’s bumper or bodywork may necessitate drilling. They may not be the best choice if you lease your vehicle. If you have a hitch, you can consider a model that mounts in the trailer-hitch receiver. But you would have to remove the system to use your hitch. Other camera and sensor models mount on the license-plate frame. But some states prohibit frames because they can obscure the plate.

Within types, features vary. This is especially true with the sensor models we tested. The ultrasonic systems were generally the most sensitive, but their performance was adversely affected by rain, snow, or other inclement weather.

The microwave-based sensor systems we tested were not affected by weather but are less sensitive as a group. They also don’t warn the driver unless the vehicle or object behind it is moving.

The display quality of the camera-based models is very good, although it doesn’t match that of the larger screens on some carmakers’ systems. Most of the system displays turn on when the vehicle shifts into reverse, but one, the Audiovox, must be turned off and on manually.

Basic Auto Safety Facts

Plus the Economic Benefits of the LaneFX Blind Spot Exposure System

  1. According to the US government's Department of Transportation, 1 out of 25 collisions on America's highways is due to improper lane change / lane merge. That's 630,000 accidents annually and almost 2% of which are fatal. The estimated annual insurance cost of these collisions $2.3B not accounting for economic loss. There are no specific statistics on whether these numbers improve by use of conventional convex blind spot mirrors or even by the driver setting the side mirrors wide.
  2. Second, consider the driver awareness benefit. By eliminating the average of 2 seconds of a complete head turn / blind spot check, LaneFX can afford you over 205ft of advance emergency stopping/maneuvering distance. This could be a life-saving or accident avoidance distance.
  3. Thirdly, let's approach this from a competitive landscape: The blind spot detection segment has just recently begun heating up at the OEM and teir-1supplier level. University of Michigan's Center for Automotive Research (CAR) study of emerging technologies, automotive executives from around the world have predestined a 10% market penetration of blind spot detection systems by MY06. So far this figure has been lagging a bit, but there is evidence of momentum building up in this area. Volvo has recently announced their blind spot detection system called BLIS and Audi has launch its Lane Assists passive system on its brand new Q7 SUV. As matter of fact, Volvo's VP of marketing in the BLIS systems' media preview indicated that that "blind spot problem solution is the number of asked for feature by Volvo owners." Volvo in this detection system chose to use pattern/image recognition technology as their chosen horse for this race. Raytheon and Valeo-Sylvania, two heavy hitters in the teir-1 supplier arena have joined forces to develop a sonar-based detection system under contract with one auto OEM. In both instances Volvo and other system are passive detection systems. Here's what's public from Volvo's own press release: "Because the system is camera based, it not work in the rain, snow, fog, or at night." When Automotive Week and Auto Blog test drove the BLIS system, they encountered a disproportionate number of false positives when driving by a row of parked cars or in the left-most lane on the highway against a concrete divider wall." K. Malhas, inventor of LaneFX expressed his opinion on this design approach as follows: "It's difficult for to understand why the one automotive manufacturer that has coined its existence on occupant safety would release a system that does not appear to have been well-though out." But it actually gets worse from there, estimated price for the system is $1,200 that's over 800% the suggested retail price of a complete LaneFX package and, according to Volvo if the its alert mechanism - a small orange light on the inside of the A-pillar - becomes "too annoying" to the driver, the driver has a switch to turn it off! Unbelievable!
NHTSA estimates that 1 out of 25 accidents on US highways is due to improper lane change or lane merge. Get in on the latest and coolest mobile electronics technology. Car gadgets are interesting, but who are you going to trust to show you the vehicles in your blind spot area? Lane FX is safe, reliable, affordable and universal: It works in any vehicle (sedan, truck or SUV) equipped with power mirrors for lane change and also for parking assist. LaneFX is also available with ParkFX Park Assist and Curb Exposure System. ParkFX tilts your side mirror(s) downward when you put the vehicle in reverse to show you the curb (during parallel parking) or the parking boundaries around you. Get ParkFX and avoid giving your rims costly "curb rash"!

Buy LaneFX

Upgrade Your LaneFX
Accessories & Add-On's
Locate Certified Installers
Web Specials & Promotions
Guaranteed Universal Fit

FEATURES & OPTIONS

Standard Features Interactive List
Standard Features Printable List
Turn Signal Link
ParkFX
Mirror Speed Boost
Instant Web Upgrades
Accessories & Add-On's Multi-Vehicle Kit
Accessories & Add-On's End-of-Lease Kit
Accessories & Add-On's Parts Bin

BLIND SPOT INFO

About Drivaware Inc.
Press Room[ and Media Library ]
Press Room[ and Media Library ] LaneFX TV
Press Room[ and Media Library ] Press Releases
Investors Forum
New Car Dealers
Aftermarket Retailers & Distributors
Auto OEM's
Trading Partner Login [ Restricted Access ]

FEATURED AUTO SAFETY ARTICLES & OTHER LINKS FOR SAFE LANE CHANGES

LaneFX is Safe for Leased Vehicles
LaneFX Voted #1 Driver Awareness Technology by BlindSpotSystems.com

HOW TO CHANGE LANES SAFELY WITH LANEFX

LaneFX Demo

Virtual LaneFX Tour
Top 10 Ways Drivers Use LaneFX
LaneFX Moments
Blind Spot Challenge / Driver Awareness Index Study
Driver Safety Surveys

COMPARE LATEST 12-VOLT CAR GADGETS

Competitive Comparisons
Why LaneFX is Right For You
Compare LaneFX
10 Reasons to Replace Your Stick-On Convex Auxilliary Mirrors with LaneFX
Independent Research Studies Stress the Importance of Safer Lane Changes

CONTACT OUR EXPERT DRIVERS ED INSTRUCTORS

Contact Us
Support Central
Owners Guide
Installation Guide
Warranty & Return Policy
Contact Technical Support
Frequently-Asked Questions (FAQ)
FAQ Printer Friendly Version
Tell A Friend About LaneFX
Drivaware Corporate Info
AARP: Safe Driving Tips for Senior Drivers
LaneFX Site Map Site MapLaneFX Site Map Drivaware Corporate Gateway CorporateDrivaware Corporate Gateway Chat with LaneFX Safety Team Customer ServiceContact Customer Service View Shopping Cart / Checkout Shopping Cart
LaneFX is proudly made in the USA using US-sourced components MADE IN U.S.A. Drivaware reminds you to always wear your seatbelt, exercise caution when merging or changing lanes, obey all traffic laws and always rely on your primary senses in making driving decisions. Drivaware and LaneFX are trademarks of Drivaware Inc. Patents Pending. Copyright © 2006-09. All rights reserved. Drivaware Inc. 1756 Plymouth Rd., Suite #500, Ann Arbor, MI 48105 USA.
 
 
LaneFX is designed from the ground up for greater price competitiveness, higher customer appeal, and better profitability for our resellers.
     
We continuously benchmark LaneFX against the best-selling automotive aftermarket products on the market. The results are simply unbeatable.
 
3
LaneFX is a 30 second show-and-tell
 
The most brilliant aspect of LaneFX is its simplicity. A 30-second demonstration usually leads to greater customer interest and eventually a sale. There is no in-vehicle add-on products that can be demo'd in less time than LaneFX, not even satellite radio. The quicker the product presentation, the less taxing it will be on your customer's attention span and willingness to buy.

Don't forget the power of LaneFX's "wow-factor". Your buyers invariably react with the "Why didn't I think of that!" response. That's the reaction you want because more discussion leads to more consideration which ultimately lead to a sale.
 
4

LaneFX drives incremental revenues from installation services and add-on's

 
As a valued LaneFX Reseller, your retail locations will be trained and designated as LaneFX Certified Installation Centers. Since every LaneFX system sale leads to installation services (approx. 3 labor hrs + supplies), your opportunity to drive more revenue and margin from every LaneFX transaction continues to increase.
   
5

LaneFX can drive more revenues well after the sale

 

LaneFX is pioneering a brand new way to do business in the automotive aftermarket. It is designed to help generate more revenues to our resellers well after a customer purchases and installs a LaneFX system.

LaneFX's Soft Optioning technology allows customers to purchase and instantly activate optional system features directly from the internet. Your customers can do so at anytime after you've sold and installed their initial LaneFX system. Every Instant Web Upgrade that one of your customers purchases at LaneFX.com translates into follow-on revenue dollars to you. This is a partnership commitment that you won't see from traditional aftermarket product manufacturers.

   
6

LaneFX Certified Safety Center program gives you unprecedented marketing support

 
Our team is committed to your success with the LaneFX product. As such, we have designed a marketing support program that is comprehensive and can be easily integrated within your retail operations. See the adjacent column for a summary of our LaneFX Certified Safety Center program benefits.
 
1
LaneFX has a broader, higher customer appeal
 
J.D. Power & Associates has ranked blind spot systems as the second-most requested automotive technology by consumers 2. Your buyers experience the effects of changing lanes in their daily commutes and are ready for a solution that fits their driving style. LaneFX is simple, adaptable, and customers get it!
 
2
LaneFX draws unique consumer segments that currently don't visit mobile electronics stores
 

Let's face it: The 12-volt market is steadily shrinking. Last year's technology is today's commodity and with limited new product categories, retailers are selling the same products to the same customers at dwindling margins.

Not convinced? Ask yourself: When was the last time a senior citizen walked into your showroom? When was the last time a soccer mom (women drivers with Minivans/SUVs) bought something from your store?

Because LaneFX brings focus to driving safety, you will see it become a catalyst to new consumer segments with higher spending potential. In fact, since the introduction of LaneFX, 28% of our direct sales have been to senior citizens (most with AARP) and 31% of our sales were to women drivers.

We don't need to tell you about your business. The automotive aftermarket (wholesale or retail) segment is highly competitive with razor-thin product margins and demanding customer base. Sure, you could stock yet another iPod link, nav unit, remote start or a good old radar detector. But where are the margins? Where's the exclusivity? Stocking these popular product segments only builds a "me-too" product selection where you can only compete on price. Additionally, none of these products differentiate your stores in the eyes of the customer and you're still faced with that pesky product profitability issue.

Meet LaneFX: the brand new aftermarket product that is so new, so innovative that it has created an entirely new product category in the mind of the consumer: the Driver Awareness Technologies segment. LaneFX has wide product appeal, low customer-resistence and can drive higher closing ratios and healthier wholesale and retail margins to your bottom line.

All of this focus on margin cannot be possible without the right pricing model. LaneFX's wholesale pricing (to both distributors as well as retailers) is one of the most aggressive in the industry. The gap between our wholesale prices and the MSRP for the LaneFX product line gives you unprecedented flexibility in packaging the product to your buyers. But don't take our word for it! Request LaneFX Reseller Program information including our introductory wholesale pricing sheet. You will be pleased with the way LaneFX fits your business.

 
J.D. Power & Associates' Consumer Survey on Emerging Automotive Technologies reports:
2nd

most wanted feature by consumers in their next new vehicle purchase 2

79%
of consumers would purchase blind spot system 2
Plus,
Voted #1
 
In an ongoing web poll 3, LaneFX was voted Best 2006 Driver Awareness Technology by over 2,000 drivers

The LaneFX Certified Safety Center Program is one of the most unique reseller marketing support programs in the business. It is designed to reduce your risk and to drive more revenue and margin to your business.
 

 
Download the LaneFX Reseller Program brochure and see how LaneFX can drive more margin to your showroom.


Our Reseller Marketing Support program offers:
 
Aggressive wholesale discounts
 
-
Our competitive wholesale pricing model gives you ultimate flexibility in retail pricing and pre-bundling
 
-
Special additional discounts for high volume / multi-point resellers.
 
Comprehensive training program
 
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Customized training for your sales teams, at no-charge
 
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No-charge installation training and certification for your technicians 5
 
PLUS Unprecedented Marketing Support
 
-
Co-branded Point-Of-Sale displays [see example]
 
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Co-branded tri-fold customer brochures [see example]
 
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POP hanging mirror tags [see example 1, example 2]
 
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"Certified LaneFX Safety Center" designation and preferred placement in retailer/installer directory
 
-
Co-branded web page that integrates with your current web presence with no outside links
 
Protected vehicle brand / market combinations available
 
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Hurry! Major markets are almost gone 6



1
Claim based on new and pre-owned vehicle sales from dealers participating the LaneFX Pilot Dealer Program in the Detroit Metropolitan market from 1/2/06 through 4/30/06.
2 Source: J.D. Power & Associates Consumer Report on Emerging Automotive Technologies, 2004.
3 Source: BlindSpotSystems.com driver web poll and editorial review and ratings.
4 Source: ValeoRaytheon Systems' survey of NA auto dealers, 2003..
5 Limited to qualified, experienced technicians only.
6
New car dealers only. Not available in all markets. Not all dealers qualify. Contact us for more details.