LaneFX is not like blind spot mirrors. It's only a mobile electronics system that moves your power mirrors in lane changes and merges.

HOME: Are you looking for a great technology or auto safety story idea? Look no further than the award-winning LaneFX and ParkFX auto safety systems. LaneFX is an industry-leading auto safety and lane change blind spot mirror technology. But at the same time, it makes for a great new gadget story because it addresses a problem that every driver out there can identify with. So go ahead! Download our LaneFX Media Kit and get your thought-starters instantly. Plus, be sure to check out the LaneFX auto safety DVD (also available in streaming video) and experience LaneFX in its natural habitat: America's highways. LaneFX: It's much more than a blind spot mirror, much more than a car gadget!

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CONTENTS: LaneFX Wholesale Pricing Information for Mobile Electronic Retailers & Distributors

Automakers are Designing New Car Gadgets Focused on Driver Safety and Awareness

Safer Lane Changes is Just One of the Latest Trends to Include Advanced Gadgets in New SUV Models

Every new car season brings with it a dazzling assortment of high-tech gadgets and an equally formidable barrage of hype aimed at romancing you into this year's model.

What's hot and what's hype? We posed that question to Paul Duchene, a national automotive writer based in Portland, Ore.

"There are a lot of gizmos this year and some of them are good, too," he says. "One of the reasons is there are a lot of new models and a whole bunch of updates this year, including the Nissan 350Z, Mazda's RX-8 and BMW's Z4 and 745i, the car some critics have informally dubbed 'the quarter to eight.'"

Let's put the pedal to the metal and cruise some of this year's hottest new gadgets:

Intelligent cruise control: This lends new dimension to the term "keeping up with the Joneses." Previously, cruise control was a simple proposition: You set your speed and your car maintained it until you tapped the brake or manually turned it off. Infiniti's new wrinkle uses a laser beam to measure the distance between you and the vehicle ahead and maintains a preset distance until you disengage it. The upside is you can't tailgate. The downside depends on the driving skills of the guy in front of you.

Directional stability: This is a little like having your mother-in-law in the back seat, only quieter. "You go into a corner too hard and the car basically figures out that it's about to change direction from where you want it to go and will selectively apply, say, a rear brake on one side just to keep it going in the line that it senses it's pointed," says Duchene. And he tested it. Hard. "It really works, way past the point that it makes sense."

Mouse control: It had to happen and finally does with BMW's 7 series. That dial-shaped gizmo where a stick shift would normally reside is called iDrive and it controls the heat, air, audio level and other cabin-related functions. This gives you a sleek, button-free dashboard. Beginners, however, need to look at the in-dash display to use it.

Voice-recognition system: Sure, we all talk, even scream, at our cars on occasion. Now Infiniti presents one that finally listens. The Q45 voice recognition system allows you to change CDs, adjust the temperature, access your GPS navigation system or make a hands-free cell phone call, all through voice command. The system understands 50,000 words in 150 dialects and even learns the sound of your voice. Hal, is that you?

Run-flat tires: No matter how high-tech your ride, there are four things all cars have in common, and they still go flat from time to time. Run-flat tires don't prevent flats, but they will get you to a repair shop. "When you run over a nail and the tire goes flat, if you keep it under 30 miles per hour, it will get you someplace where you can change it," Duchene explains. "Part of the reason they can do it is that performance tires are much lower profile and deform much less, so you can make stiffer sidewalls."

Mobile entertainment: New minivans approximate all the comforts of home: Pop-down DVD screens, earphone ports, even a remote control to fight over. That takes care of the kids; now what about Mom and Dad? How about coast-to-coast, commercial-free satellite radio? For the cost of a radio receiver ($300 and up) and service (less than $15 a month), you can receive 70 channels of commercial-free music and 40 channels of news, talk, sports and entertainment programming from such providers as XM and Sirius. It sure beats choruses of, "Are we there yet?"

Limp-home mode: How smart is the Cadillac Northstar engine? If you blow a radiator hose, the Northstar automatically reverts to limp-home mode, shutting the gas supply off in several cylinders and turning the engine into a quasi-air cool system. You won't set any land speed records, but your engine will survive the damage you unwittingly might have done to it.

DVD navigation: Because of the limited data storage capacity of earlier onboard GPS satellite-navigation systems, you had to reinstall a different CD of map displays if you wanted to travel to other parts of the country. With the new DVD-based systems, all of North America is now your oyster. Does it play movies, too? Duchene chuckles: "The Lexus system has the ability to play movie DVDs on its screen, but it won't play if you're in gear, so you can't be watching a movie while you're driving down the road." We really didn't think so, but had to ask.

Automatic braking: Remember your mother-in-law in the back seat? Here's a feature that cleverly simulates the effect of her panicked stranglehold on you in a traffic crisis. "There are brake systems now that have a brains-override thing where they figure you're not braking hard enough for what's going on and will actually add power to the brakes," Duchene says. Easier on the esophagus, too.

Head restraint, side curtains and pre-tensioners: Luxury cars feature all the safety money can buy. In addition to standard forward and side airbags, many models now come with inflatable head-restraint bands along the top of the windshield and inflatable side window curtains. The Lexus system automatically cinches up your seat belt with pre-tensioners just milliseconds before impact. Cadillac's Escalade SUV uses sensors to analyze the size and weight of front-seat passengers and automatically deactivates the front air bag if it detects a child or rear-facing child seat riding shotgun. "Though not yet on the market, the car companies are developing a 'catcher's mitt' seat that, if things go wrong, just kind of grabs you and holds you in place," says Duchene.

Back-up assistance: If parallel parking is not your strong suit, you'll be pleased to hear about a couple systems designed to give you a better look at your rear end. GM's Ultrasonic Rear Parking Assistant uses four sensors to triangulate the position of objects behind you and guides you with both an audible chime and LED lights at the back window. Infiniti's RearView Monitor goes one step further and actually displays on the dashboard monitor a full-color video from a rear-mounted mini-cam. Now all you've got to do is find a parking space.

Automatic accident reporting: In the event of an accident, your car can now phone for help, even if you can't. "Some of this stuff now, if you have a crash, the car calls home and 911 and says, 'I've been hurt,'" Duchene says. "But that has its drawbacks. As one of my friends pointed out, sometimes when you make a mistake, you could use about 20 minutes to get away."

Car-Savvy Gift Ideas for Drivers & Commuters

Finding the perfect gift for your car-savvy man can be quite the challenge. Your main goal is to avoid comments like, "It's the thought that counts" and "Well, honey, at least you tried." Besides, why waste money on goofy stuff he's just going to shelve away in the back of the garage? Face it, your guy has grown tired of the clichéd car-care gift box, or the handy tool kit with the pretty plastic case. You know the ones — the quick and easy prepackaged arrays that are always so prominently displayed at your local discount superstore.

If you haven't a clue what kind of car-related gifts really push his buttons, have no fear. We are here to end the cycle — an automotive gift-giving "intervention." With a quick scan of our handy-dandy top 10 car-savvy gift list, you can now buy with confidence. Not only will he be impressed with the actual gift, you'll wow him with your amazing thoughtfulness and in-depth research. That is "the thought that counts."

1. Hitch Cover: If your guy has a receiver-type towing hitch on his vehicle, this simple add-on will guarantee a smile. Many styles are available — from sports team logos to illuminated smiley faces. The folks at www.etrailer.com have a wide array of options. We especially like the cobra with light-up eyes ($24.95). Take note, this gift may require some research to determine the size of the receiver hitch opening.

2. Slush Mats: Also known as heavy-duty rubber floor mats. A nice array of custom-fit mats can be found at www.weathertech.com. Their deep grooves and rugged textures are designed to catch all sorts of grime and grunge.

3. Bacon Air Freshener: Face it — guys like bacon. Well, maybe not all guys. But if yours is a bacon-'n-eggs man, he'll get a kick out of a bacon-shaped air freshener (set of three for $4.95) scented to " give the family "a sudden craving for a BLT." You can find this, as well as a corn-dog-scented variety, at www.mcphee.com.

4. Solar Battery Saver: Your guy will be impressed that you thought of this one. If he has a rarely driven vehicle (that sits outside exposed to sunlight), he'll love this handy device that provides just enough juice to keep the vehicle's battery charged. We found a simple solar battery saver ($30) at www.batterystuff.com that sits on the dashboard, and plugs right into the lighter/power outlet. Guess who'll no longer have to unhook the battery when he's not going to be driving his car for a while, and guess who won't have to get a jump-start when he wants to go for a quick spin? You'll be a hero.

5. Vintage eBay Finds: The ultimate source of just about anything, www.ebay.com, offers a wealth of gift ideas for just about any car nut. Here's the secret: find out your guy's favorite car-related topic. Let's say, for example, he's really into classic Mustangs. Search eBay using keywords like "rare Mustang" or "Mustang brochure." A list of hard-to-find Mustang-related stuff will appear before your eyes. Something as simple as a $20 vintage Mustang sales brochure will knock his socks off. Note: this may not work too well if your guy already shops for things like this on eBay himself.

6. Magnetic Tool Holder: Don't ever buy your guy any tool as a gift, unless you know of a very specific tool he wants. Your chances of buying the right brand are slim, and you may even end up getting him something he already owns. Really, how often do you inventory his workbench? A better gift idea is something to organize the tools he already has. Craftsman offers a handy Mag Mat ($14.99), which is essentially a strong magnetic sheet. Tools are steel, and steel sticks to magnets. Pretty simple.

7. Nutty Key Chain: No, we're not talking about those gag key chains with tacky phrases or lewd images. We're talking real nuts (and bolts) here. This unusual item can be found at www.uncommongoods.com. The "I'm nuts about you" key ring ($20), replete with silver- and gold-plated nuts, is sure to be a hit.

8. Portable Navigation System: Yeah, we know — guys never get lost, so there's no need for them to ever stop for directions. So think of this as a fun gadget — not a tool to help him find his way. Magellan offers a variety of portable GPS units sure to fit his active (or inactive) lifestyle.

9. Titanium Wallet: How many guys do you know who carry a metal wallet? Any real car guy will dig a wallet made of aircraft grade titanium and aluminum (though he may not relish the idea of sitting on it). Brought to you by the crafty individuals at onthefly.com, the pricey Gary Scott USA Polished Sammy Wallet ($345) will make a very unique gift.

10. Bullitt: We have saved the best for last. The 1968 movie Bullitt is the Holy Grail for many a car guy. This legendary flick combines the coolest movie star ever, Steve McQueen, with by far the most incredible car chase scene ever caught on film. Assuming he doesn't already own it, get your man the DVD ($13.99).

The Blind Spot Problem is Becoming Quite Pervasive

Growing Demand for a Practical Solution Seen With Consumers, OEMs and Tier 1 Supplier Community.

The advanced Blind Spot Detection solutions market is now emerging with industry indications of considerable upside, starting with MY06 and MY07 vehicle line-ups.

At Drivaware, we have dedicated considerable product development resources to create, develop and production-ready three innovative Blind Spot Detection systems. While other companies are focused on producing car gadgets, we are focused on the efficiency of the system in terms of driver awareness. Two of these solutions are entirely original innovations, never seen before in the automotive marketplace. More broadly however, each Drivaware Blind Spot Detection solution has a compelling first-to-market advantage in its respective technology.

What You Can't See in Your Mirrors Can Hurt You

The blue car's driver sees the green car through his mirrors but cannot see the red car without turning to check his blind spot. Blind spots, in the context of driving an automobile, are the areas of the road that cannot be seen while looking forward or through either the rear-view or side mirrors. Blind spots can be eliminated by overlapping side and rear-view mirrors, or checked by turning one's head briefly, or by adding another mirror with a larger field of view. Detection of vehicles or other objects in blind spots may also be aided by systems such as video cameras or distance sensors, though these are not common in automobiles sold to the general public.

Device Reads Email Messages to Drivers

iLaneTech Digest reports on a new gadget and speech recognition system called iLane that provides drivers with a hands-free way of listening to email messages. iLane can also handle phone calls, calendar requests and SMS messages. The device plugs into the cigarette lighter.

iLane is a small device that interacts directly with existing Bluetooth-enabled handheld devices, allowing drivers to fully access their email in transit. iLane notifies the driver of incoming emails and other important information by reading a brief summary in a "natural sounding voice". The driver can then listen to the entire email message; forward or compose a response using verbal instructions. Phone calls, SMS messages, and a number of email attachment types can also be managed. In addition, filters can also be set to priorities mail, so you don't get hassled with that latest sales pitch from an online store.
It's probably still distracting in the same way a child talking in the backseat or the radio can be distracting...but at least it can be used without the driver taking their eyes of the road or their hands off the wheel. Gizmodo has more details about iLane. Gizmodo says it supports the major Western languages and it can read your emails in a male or female voice. Gizmodo also warns that it might be unwise to have children in the care when those raunchy spam message are read aloud by iLane.

Top Fun Gifts for Tech Lovers Under $40

Do you have friends who are more into gadgets and technology that it seems like a crazy obsession almost? Are you trying really hard to get something that won't be quickly replaced by the next model, or the smaller and faster machine? Well, then this guide is for you. Gadgets can make excellent gifts, especially for the tech-savvy. However, a vast majority of them can be extremely deadly to your budget. So what should you do in these cases? Surprisingly, there are many options available to you today. Before we go into the top gadgets gifts, here are some tips :

Don't go for the older model of something because it's cheaper. If your friend is really tech-savvy, he/she will want to get the newer one anyway.

Make sure that these gadgets are useful or fun and won't be extra work or cost for them. For example, avoid getting something like a car security device that requires long installation time and effort.

If you get something that needs batteries to run, include the batteries in it.

Always try to bundle something with the gift that will increase the effectiveness of the gift or help in some other way. For example, I often recommend bundling theLight In The Darkness program with many things because it helps remove the financial pressure on someone and is super cheap for what it offers.

If it's a battle between something that's useful and sentimental, always get the pragmatic gift for a guy, and the sentimental/decorative gift for the woman.

Here's a quick look at some of the different options available to you for gift giving this holiday season. All of the following gadgets cost $40 or lower:

Scrolling License Plate Frame :

The scrolling license plate frame is for those who get bored of the meaningless license plate pretty quick and would rather have a message to go with their license plates. The frame displays a scrolling message on the back of the car. The messages are customizable and you can create your own messages with it. Here's what the Scrolling License Plate Frame offers:

License plate frame features a built-in scrolling message display.

Create up to five custom messages with up to 120 characters each.
NHTSA estimates that 1 out of 25 accidents on US highways is due to improper lane change or lane merge. Get in on the latest and coolest mobile electronics technology. Car gadgets are interesting, but who are you going to trust to show you the vehicles in your blind spot area? Lane FX is safe, reliable, affordable and universal: It works in any vehicle (sedan, truck or SUV) equipped with power mirrors for lane change and also for parking assist. LaneFX is also available with ParkFX Park Assist and Curb Exposure System. ParkFX tilts your side mirror(s) downward when you put the vehicle in reverse to show you the curb (during parallel parking) or the parking boundaries around you. Get ParkFX and avoid giving your rims costly "curb rash"!

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BLIND SPOT INFO

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FEATURED AUTO SAFETY ARTICLES & OTHER LINKS FOR SAFE LANE CHANGES

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10 Reasons to Replace Your Stick-On Convex Auxilliary Mirrors with LaneFX
Independent Research Studies Stress the Importance of Safer Lane Changes

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LaneFX is proudly made in the USA using US-sourced components MADE IN U.S.A. Drivaware reminds you to always wear your seatbelt, exercise caution when merging or changing lanes, obey all traffic laws and always rely on your primary senses in making driving decisions. Drivaware and LaneFX are trademarks of Drivaware Inc. Patents Pending. Copyright © 2006-09. All rights reserved. Drivaware Inc. 1756 Plymouth Rd., Suite #500, Ann Arbor, MI 48105 USA.
 
 
LaneFX is designed from the ground up for greater price competitiveness, higher customer appeal, and better profitability for our resellers.
     
We continuously benchmark LaneFX against the best-selling automotive aftermarket products on the market. The results are simply unbeatable.
 
3
LaneFX is a 30 second show-and-tell
 
The most brilliant aspect of LaneFX is its simplicity. A 30-second demonstration usually leads to greater customer interest and eventually a sale. There is no in-vehicle add-on products that can be demo'd in less time than LaneFX, not even satellite radio. The quicker the product presentation, the less taxing it will be on your customer's attention span and willingness to buy.

Don't forget the power of LaneFX's "wow-factor". Your buyers invariably react with the "Why didn't I think of that!" response. That's the reaction you want because more discussion leads to more consideration which ultimately lead to a sale.
 
4

LaneFX drives incremental revenues from installation services and add-on's

 
As a valued LaneFX Reseller, your retail locations will be trained and designated as LaneFX Certified Installation Centers. Since every LaneFX system sale leads to installation services (approx. 3 labor hrs + supplies), your opportunity to drive more revenue and margin from every LaneFX transaction continues to increase.
   
5

LaneFX can drive more revenues well after the sale

 

LaneFX is pioneering a brand new way to do business in the automotive aftermarket. It is designed to help generate more revenues to our resellers well after a customer purchases and installs a LaneFX system.

LaneFX's Soft Optioning technology allows customers to purchase and instantly activate optional system features directly from the internet. Your customers can do so at anytime after you've sold and installed their initial LaneFX system. Every Instant Web Upgrade that one of your customers purchases at LaneFX.com translates into follow-on revenue dollars to you. This is a partnership commitment that you won't see from traditional aftermarket product manufacturers.

   
6

LaneFX Certified Safety Center program gives you unprecedented marketing support

 
Our team is committed to your success with the LaneFX product. As such, we have designed a marketing support program that is comprehensive and can be easily integrated within your retail operations. See the adjacent column for a summary of our LaneFX Certified Safety Center program benefits.
 
1
LaneFX has a broader, higher customer appeal
 
J.D. Power & Associates has ranked blind spot systems as the second-most requested automotive technology by consumers 2. Your buyers experience the effects of changing lanes in their daily commutes and are ready for a solution that fits their driving style. LaneFX is simple, adaptable, and customers get it!
 
2
LaneFX draws unique consumer segments that currently don't visit mobile electronics stores
 

Let's face it: The 12-volt market is steadily shrinking. Last year's technology is today's commodity and with limited new product categories, retailers are selling the same products to the same customers at dwindling margins.

Not convinced? Ask yourself: When was the last time a senior citizen walked into your showroom? When was the last time a soccer mom (women drivers with Minivans/SUVs) bought something from your store?

Because LaneFX brings focus to driving safety, you will see it become a catalyst to new consumer segments with higher spending potential. In fact, since the introduction of LaneFX, 28% of our direct sales have been to senior citizens (most with AARP) and 31% of our sales were to women drivers.

We don't need to tell you about your business. The automotive aftermarket (wholesale or retail) segment is highly competitive with razor-thin product margins and demanding customer base. Sure, you could stock yet another iPod link, nav unit, remote start or a good old radar detector. But where are the margins? Where's the exclusivity? Stocking these popular product segments only builds a "me-too" product selection where you can only compete on price. Additionally, none of these products differentiate your stores in the eyes of the customer and you're still faced with that pesky product profitability issue.

Meet LaneFX: the brand new aftermarket product that is so new, so innovative that it has created an entirely new product category in the mind of the consumer: the Driver Awareness Technologies segment. LaneFX has wide product appeal, low customer-resistence and can drive higher closing ratios and healthier wholesale and retail margins to your bottom line.

All of this focus on margin cannot be possible without the right pricing model. LaneFX's wholesale pricing (to both distributors as well as retailers) is one of the most aggressive in the industry. The gap between our wholesale prices and the MSRP for the LaneFX product line gives you unprecedented flexibility in packaging the product to your buyers. But don't take our word for it! Request LaneFX Reseller Program information including our introductory wholesale pricing sheet. You will be pleased with the way LaneFX fits your business.

 
J.D. Power & Associates' Consumer Survey on Emerging Automotive Technologies reports:
2nd

most wanted feature by consumers in their next new vehicle purchase 2

79%
of consumers would purchase blind spot system 2
Plus,
Voted #1
 
In an ongoing web poll 3, LaneFX was voted Best 2006 Driver Awareness Technology by over 2,000 drivers

The LaneFX Certified Safety Center Program is one of the most unique reseller marketing support programs in the business. It is designed to reduce your risk and to drive more revenue and margin to your business.
 

 
Download the LaneFX Reseller Program brochure and see how LaneFX can drive more margin to your showroom.


Our Reseller Marketing Support program offers:
 
Aggressive wholesale discounts
 
-
Our competitive wholesale pricing model gives you ultimate flexibility in retail pricing and pre-bundling
 
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Special additional discounts for high volume / multi-point resellers.
 
Comprehensive training program
 
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Customized training for your sales teams, at no-charge
 
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No-charge installation training and certification for your technicians 5
 
PLUS Unprecedented Marketing Support
 
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Co-branded Point-Of-Sale displays [see example]
 
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Co-branded tri-fold customer brochures [see example]
 
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POP hanging mirror tags [see example 1, example 2]
 
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"Certified LaneFX Safety Center" designation and preferred placement in retailer/installer directory
 
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Co-branded web page that integrates with your current web presence with no outside links
 
Protected vehicle brand / market combinations available
 
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Hurry! Major markets are almost gone 6



1
Claim based on new and pre-owned vehicle sales from dealers participating the LaneFX Pilot Dealer Program in the Detroit Metropolitan market from 1/2/06 through 4/30/06.
2 Source: J.D. Power & Associates Consumer Report on Emerging Automotive Technologies, 2004.
3 Source: BlindSpotSystems.com driver web poll and editorial review and ratings.
4 Source: ValeoRaytheon Systems' survey of NA auto dealers, 2003..
5 Limited to qualified, experienced technicians only.
6
New car dealers only. Not available in all markets. Not all dealers qualify. Contact us for more details.